After noticing the number of failed products they'd seen over their respective careers, beauty industry vets Brandy Hoffman and Patricia Santos decided to change the way they were developed. "What it boiled down to was, we believed the consumers were being brought into the process way too late," says Hoffman.

Beauty

Beauty &amp; Grooming

We're a week out from the biggest shopping event of the year and it's officially time to start making a game plan. To make that task a little easier, we've rounded up some of the best Black Friday and Cyber Monday sales announced so far.

Canada

Style

Sephora

Summer may be waning, but this new collection from Sephora will act as the perfect reminder of sunnier days. The company teamed up with the Museum of Ice Cream on a collaborative makeup collection that's set to launch later this week--and yes, it's just as cute as it sounds.  

Summer

It's no doubt that Rihanna has some of the best Instagram content out there and since the launch of Fenty, her beauty line, we've been lucky enough to enjoy multiple videos of the star getting glam.

For someone who wears the same neutral eye makeup every day, I'm quite the palette hoarder. Sephora holds a lot of treasures, but there's nothing better than a brand new batch of shadows in a black-and-white striped bag.

10 Products to Pick Up Sephora's Beauty Insider Appreciation Sale

As Sephora celebrates its 20th year in North America, they are also celebrating the people who made it all happen--their customers. And to say thank you, the Beauty Insider program is getting an update!

Charlotte Tilbury has been on makeup-lovers' radars for a while now. In fact, it's won over 155 global awards to date. But the British brand has never been available in an open retail environment in North America before.

Sephora

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Miranda Kerr's Skincare Line Kora Organics is Now in Sephora Canada

Sephora is Partnering with the Museum of Ice Cream on a Super Sweet Makeup Collection

Rihanna is Hosting Her First Fenty Beauty Class This Month

10 Products to Pick up at Sephora's Beauty Insider Appreciation Sale

Sephora's Rewards Program Is Getting a Makeover

You'll Be Able to Buy Charlotte Tilbury Products at Sephora Soon (!!!)

Sephora's Newest Campaign Celebrates All Types of (Canadian!) Beauty

How Coconut Became Summer's Signature Scent

Get Ready To Board Biossance's Clean Beauty Bus

The Reason Why RMS Beauty's Newest Luminizers Are SO Good

Milk Makeup is Launching a Very 4/20-Friendly Mascara

How to Do Your Makeup in an Uber

I Hung Out With Ole Henriksen and All I Got Was Brighter Skin and a New-Found Positive Attitude

Why You Need to Add Powder Lipstick to Your Daily Routine

The Eye Gel That Sells Out At Sephora Has Launched in Canada

Rihanna's Fenty Beauty is Set to Sell More Than Kylie Cosmetics' and KKW Beauty