Turns out, that murky-looking substance you've seen Instagram and TikTok is a rice water hair rinse or mask and influencers and celebrities alike are claiming it works wonders.

Rice Water Hair Mask Is the Latest Viral Beauty Trend

Kim Kardashian

Beauty &amp; Grooming

Gwyneth Paltrow unveils a Goop Hair Serum (GOOPGLOW Restore + Shine), plus a gel mask from Michelle Obama's facialist a new Dermalogica daily exfoliating cleanser.

Goop Hair Serum + More Beauty News You Missed This Week

Fragrance

What is CoolSculpting and what does the procedure entail? The treatments are designed to target stubborn fat cells that seem to want to stay put regardless of diet or exercise. Common areas of the body to target include include abs, love handles, thighs, and under the chin.

What Is CoolSculpting, Anyway?

Linda Evangelista

NYC-based sneaker brand Thousand Fell makes shoes that are actually designed to be recycled — and they're now available in Canada.

Thousand Fell: The Vegan Recyclable Sneaker Is Available In Canada

footwear

Style

Favouring hats that burst with colour, print and embellishment, Josie Ho shares her fondness for flash and finery.

Josie Ho: An inside look at the actor and singer's hat collection

Hats

Lifestyle blogger Antonia Fifi tests out the La Roche-Posay Hyalu B5 Serum, a repairing formula meant to correct wrinkles and fine lines.

La Roche-Posay

Saje Launches Skincare + More Beauty News You Missed This Week

Skincare

In an interview with FASHION, Eva Longoria talks representation in film and beauty, the power of telling diverse stories, and the importance of supporting women.

Eva Longoria on Representation in Beauty and Film

Beauty

Kaya Marriott, Canadian content creator and blogger behind Comfy Girl with Curls, on her natural hair journey and Pinterest collaboration.

Kaya Marriott on her natural hair journey and Pinterest collaboration

Pinterest

Founder Natalie Jones on launching Hidden Lingerie, the power of comfortable undergarments and living with Crohn's.

Hidden Lingerie: Intimates for women with Crohn's and Colitis

canadian designer

Willow Smith Shines as the Mugler Alien Goddess, plus the launch of Sephora's Beauty We Love campaign and the latest celebrity beauty brand.

Willow Smith Shines As the Mugler Alien Goddess + More Beauty News

Jennifer Aniston

The Canadian jewellery brand celebrates its Mejuri best sellers with a campaign featuring the designs, plus supermodels Christy Turlington + Binx Walton.

Mejuri Best Sellers 'Icons' Campaign Stars Christy Turlington + Binx Walton

Christy Turlington

Get to know the September 2021 beauty launches we're excited about, from a reformulated vitamin C serum to hotly anticipated candles.

September 2021 Beauty Launches You Need To Know About

Dior

Millie Bobby Brown Florence by Mills lands in Canada, along with Tracee Ellis Ross's hair care line and a new SPF staple from Supergoop.

Millie Bobby Brown Florence By Mills + More Beauty News

Hair experts share their top tips on growing longer healthier curls, plus the product recommendations to help you get your dream hair length.

Growing Longer Healthier Curls: 5 Tips

Amika

How the pandemic, a pair of knitting needles and old jeans gave lifeto new knitwear pieces for Montreal/Paris designer Vejas Kruszewski.

Vejas Kruszewski: Canadian Designer On Pivoting During the Pandemic

Social distancing pushed powwows online, nurturing an appreciation for Indigenous regalia in a new audience on platforms like TikTok.

Indigenous Regalia Finds New Audience and Appreciation on TikTok

indigenous representation

Charlotte Tilbury cryotherapy-inspired skincare products are here, plus a new overnight lip mask and more beauty news to know about.

Charlotte Tilbury Cryotherapy-Inspired Skincare + More Beauty News

Charlotte Tilbury

We’ve rounded up 10 of our favourite TikTok braids creators to turn to when searching for new braided hairstyle tutorials to try.

TikTok Braids: TikTok Creators to Follow for the Best Braid Tutorials

textured hair

Hair

We're rounded up ten Canadian slow fashion designers who prove sustainability and style aren't mututally exclusive.

The Latest

Why Everyone on Social Media Is Washing Their Hair with Rice Water

Gwyneth Paltrow Launches New Hair Serum + More Beauty News You Missed This Week

What Exactly Is CoolSculpting, Anyway?

Recyclable Sneaker Brand Thousand Fell Comes to Canada

Inside Josie Ho's Hat-Filled Wardrobe

I Tried a Dermatological Anti-Aging Correcting Serum for a Week

Saje Launches Skincare + More Beauty News You Missed This Week

Eva Longoria on Representation in Beauty and Film

Texture Talk: Kaya Marriott On Her Natural Hair Journey and the Pinterest Collaboration That Followed

Hidden Lingerie Is Making Intimates More Comfortable for Women with Crohn’s and Colitis

Willow Smith Shines as the Mugler Alien Goddess + More Beauty News

Mejuri’s Fall Campaign Stars Supermodels Christy Turlington and Binx Walton

These Are the September 2021 Beauty Launches We’re Looking Forward To

Millie Bobby Brown's Florence By Mills Arrives in Canada + More Beauty News

Texture Talk: Expert Tips for Growing Longer, Healthier Curls

The Pandemic, a Pair of Knitting Needles and Old Jeans Gave Life to Knitwear for Vejas Kruszewski

Indigenous Regalia Finds a New Audience — and Appreciation — Online

Charlotte Tilbury's Cryotherapy-Inspired Skincare + More Beauty News

Texture Talk: 10 TikTok Creators to Follow for Braid Tutorials

10 Canadian Fashion Labels Doing Small Batch, Slow Fashion