From CeraVe to Maybelline, beauty brands are taking advantage of a new kind of word of mouth via TikTok and its interest-based algorithm.

Beauty Brands Are Tapping Into The Selling Power Of TikTok

Maybelline New York

Beauty &amp; Grooming

This year's board of jurors slathered, sprayed and sniffed to pick the best beauty products of 2019. Here is the complete list of the FASHION Beauty Awards winners.

Here Are The Winners of The FASHION Beauty Awards 2020

Chanel

Justin Timberlake

Inclusivity is the new exclusivity, but the desire to be inclusive doesn’t come at the expense of customization. We all want to belong, but we also want to express our own individuality. For the Perfect Fit Design Challenge, each fellow from The Suzanne Rogers Fashion Institute (SRFI) was asked to create a look that was both inclusive and inspired by empowering female archetypes. Depending on their aesthetic, the designers were matched with either Mother Earth, Artemis or Aphrodite. The focus was on creating daywear pieces that highlight texture, layers and separates.

Maybelline New York

TikTok Made Me Buy It: Beauty Brands Tap Into the App's Selling Power

The Best Beauty Products of 2019: Here Are the Winners of Our Beauty Awards

Meet Grace Lee, the Makeup Artist Behind Some of Adriana Lima's Top Looks

These New Canadian Designers Are the Future of Fashion

As Rihanna's Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges?

Meet Erin Parsons, the Maybelline Makeup Artist Behind the Best Gigi Hadid Looks

A Writer Recalls the Intense Friendships She Formed While Discovering Makeup

13 Beauty Pros on the Products That Make Them the Most Nostalgic

5 Lip Colours to Try This Fall That Aren't Plum

Happy birthday, Maybelline! See the line of limited edition products for the brand's 100 year anniversary

Gigi Hadid is Maybelline New York's newest spokesperson

Runway to real life: 3 tutorials fresh from backstage, plus the chance to win a $250 prize pack from Maybelline New York!

Beaufille backstage beauty: The '90s chola girl is reinvented with monochromatic makeup for Fall 2014

Fall Beauty 2013: 94 photos of the top runway trends and must-have products of the season

Maybelline New York announces supermodel Frida Gustavsson as the newest face of the brand

Full Frontal FNO: Our complete (and constantly updated) guide to what's going down in Toronto, Vancouver and Montreal on Canada's first Fashion's Night Out