Aaron Taylor-Johnson Wears Omega to the Olympics + More Fashion News

Omega and Aaron Taylor-Johnson keep time at Milano Cortina 2026

Fashion and sports aren’t new friends. From athletes’ game-day jewellery to brands championing the sporty-chic aesthetic, the two worlds have long been on the same team. Their latest ultra-cool collab? Luxury watches.

At the 2026 Winter Olympics, legacy watch brand Omega hosted ambassadors and acclaimed athletes alike at the House Milano—British actor (and certified Omega man) Aaron Taylor-Johnson among them. He knows that Omega’s status as Official Timekeeper is no small feat. “It’s remarkable that Omega has taken up this incredible responsibility,” Aaron Taylor-Johnson shared in a statement exclusive to FASHION. “Just as the athletes are pushing boundaries, Omega is being innovative with its engineering. From stopwatches in 1932, now they can actually record to a millionth of a second.”

Olympics aside, Omega timepieces have played a historic role in marine navigation, arctic explorations and even outer space excursions. The watches’ unmatched precision and engineering innovation make Omega the standout choice for bold adventurers and record-breakers around the world. “They’ve been to the deepest point of the Earth, they’ve been to the moon and they’re measuring and timing some of the world’s best athletes on the planet,” says Taylor-Johnson. “There is no other brand that can do all that.”

So, which Omega watch takes home the gold? “That would have to be the Seamaster Planet Ocean,” says Taylor-Johnson. “I’ve been a Seamaster fan from the very beginning.” This comes as no surprise to the Omega initiates, since he has represented this particular style since first becoming an ambassador back in 2025. Well played, Aaron.

Gabbriette and Jimmy Choo say “I do”

If you’ve ever dreamt of saying I do in Jimmy Choo, the brand’s new campaign is for you.

Jimmy Choo just launched a dreamy collection of bridal shoes, bags and accessories fronted by internet It girl Gabbriette. This partnership comes at a perfect time, as the model is set to marry her fiancé, Matty Healy (lead singer of The 1975), later this year. The campaign finds Gabbriette in characteristically off-kilter bridal garb (a red veil; a grunge-y tutu) with statement footwear to match. Whether you’re planning your own nuptials or simply vibing to Charli xcx’s “360,” the project delivers a perfect dose of luxury dreaminess and bridal advice from Gabbriette herself.

Jenny Bird dedicates a whole month to earrings

A month dedicated to great earrings, you say? Jenny Bird is giving us just that this March.

Introducing earring month: Jenny Bird’s series of five earring designs perfect for spring accessorizing. The Canadian brand is known for its timeless, sculptural pieces that don’t chase trends, but always catch eyes. This earring collection includes everything from chunky statements to subtle staples in polished 14k gold or silver dipped brass. In case you couldn’t wait, they’ve already launched the first of five designs early: the Mini Woven Square Earrings. Keep an eye (or should we say ear) out for more drops to come.

Adidas launches the enigmatic Superstar campaign

Sometimes the best campaigns are the ones that leave you with questions. Adidas is playing into our sense of curiosity with its newly launched Superstar campaign.

The enigmatic campaign includes a series of black and white images and a mini film starring celebs like Samuel L. Jackson, Kendall Jenner, Jennie and Olivia Dean. The video itself has a surreal vibe with Adidas Superstar sneakers falling from the sky, unsettling editing and a unique mix of soundtracks. It’s random, original and entirely successful in keeping us wanting more.

Uniqlo announces Emma Raducanu as a Global Brand Ambassador

What brings fashion and sports together best? Athletes with great style, of course. That’s why Uniqlo just revealed the high-ranking British tennis player Emma Raducanu as its newest Global Brand Ambassador.

The young athlete has partnered with the brand to promote LifeWear: a Uniqlo initiative with a focus on philanthropy and uplifting future generations. Not only will she co-design her on-court apparel, but she’ll also front programs like bringing tennis to underserved communities. Game, set, match.

Rie Miyazawa is Bottega Veneta’s new muse

Bottega Veneta has long gravitated towards actors with effortless style and strong character depth. While we don’t think they’ll be moving on from their purse-filled partnership with Jacob Elordi anytime soon (iykyk), a new actor has entered the picture.

Meet Bottega Veneta’s latest Brand Ambassador: the acclaimed Japanese actress Rie Miyazawa. She is best known for her emotionally complex performances in internationally recognized films like The Twilight Samurai and, recently, the Netflix drama Asura. Her refined style is a match made in heaven with the brand’s subtle, quiet-luxury sensibilities. Miyazawa is undoubtedly an icon in Japanese culture—now she’s a Bottega icon, too.