goop vulva tee
Photograph courtesy of Goop

Gwyneth Paltrow Launches Cheeky T-Shirt Collection to Benefit Australian Bushfire Relief

These will *definitely* lead people to look twice.

Ah, Gwyneth Paltrow. She can always be counted upon for a story involving boundary-pushing, out-of-the-box product development that gets people talking. Need we remind you of her recent vagina-scented candle, for example? And now she’s back with yet another attention-grabbing piece – but all for a good cause.

Available now on Goop, Paltrow has designed six T-shirts with tongue-in-cheek slogans that relate to each of the six episodes in her new Netflix documentary, The Goop Lab. These include: “Psychonaut”, “Pegan”, “Cold shower?”, “Can’t drain me of this energy”, “Intuit” and the ultimate highlight, “It’s only a vulva.” The latter is in reference to an episode surrounding the exploration of female self-pleasure and our anatomy.

According to the site, the cotton-modal tees (which retail for CAD$80 each) are finished in “a not-too-tight, not-too-loose fit that tucks like a dream into denim, skirts, sweats, whatever.”

See the collection below:

The best part is that all proceeds from the sale of each of the six shirts will be donated to the Australian Wildfire Fund. So you can give your family something to talk about the next time you pop over for dinner *and* do something meaningful, all in one purchase.

Get yours here.

Earlier this week, Paltrow also announced the launch of the first Goop cruise, called Goop at Sea. The one-day program will give guests the opportunity to hear Gwyneth speak on her own wellness journey, as well as attend Goop-approved workshops all whilst sailing the Med.