Lindsay Lohan Fronts Nexxus’ New Hair Campaign + More Beauty News
Plus, e.l.f Cosmetics and the Toronto Maple Leafs join forces.
Linsday Lohan stars in Nexxus’ latest campaign
Lindsay Lohan has spoken: “Brat summer is over, flawless fall is now.” And what does that mean? With the aid of products from Nexxus’ versatile Styling Line, there’ll be no bad hair days in sight this season.
This iconic redhead is the star of the brand’s new Style Swap campaign, in which she cheekily pays homage to roles she’s played over the years (yes, this includes the Parent Trap twins!). While using Nexxus products like the Slick Stick and the XXL Hairspray to style her signature copper locks to perfection, Lohan reminds us why she’ll forever be our mane muse.
The Bare Home drops a relaxing hand soap
Founded by Ashley James, The Bare Home is an Ontario-based wellness brand that formulates and manufactures eco-cleaners and natural soaps in Toronto. Its latest launch, the Lavender and Sage Hand Soap, is a sensitive skin-safe hand soap infused with nourishing vitamin E.
In an effort to reduce waste, each soap is stored in a sleek glass bottle that can be easily replenished using the brand’s convenient refill boxes.
Wild Coast Perfumery unveils a nature-inspired fragrance
If you like to switch up your perfumes with the seasons, may we suggest adding Wild Coast Perfumery’s new Gabriola scent to your fragrance collection? Inspired by British Columbia’s Gabriola Island and the scent of crisp fall mornings, this eau de parfum smells of fresh fig, green mandarin, juicy black currant bud and cedarwood.
“Some of my fondest memories are from when I lived on Gabriola, wandering the farmers’ market in the early hours to grab fresh figs and berries for making jams,” says brand founder and natural perfumer, Laurie Arbuthnot, in a press statement. “To me, the aromas of simmering jams in the kitchen wonderfully captures the essence of the changing seasons.”
e.l.f Cosmetics teams up with the Toronto Maple Leafs
Cue “Break the Ice” by Britney Spears, because e.l.f Cosmetics and the Toronto Maple Leafs have just entered an exclusive beauty partnership. As a supporter of the Professional Women’s Hockey League, the National Women’s Soccer League and the Billie Jean King Foundation, this partnership feels like an organic next step for the beauty brand—and it’s the first-of-its-kind for the Canadian hockey franchise.
“Partnering with the Toronto Maple Leafs, the most globally recognized hockey team, was a natural extension of our commitment to inclusivity, states Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f Beauty in a press release. “45% of the Leafs’ fan base is female and the Eyes. Leafs. Face. campaign allows us to connect with these incredible women in a way that’s rarely been done before.”
Complete with a branded suite, in-arena events, digital integrations and fun social media initiatives, the Eyes.Leafs.Face campaign officially kicked off earlier this month at the team’s home opener in Toronto, and the two will continue to celebrate sports and beauty for the remainder of the 2024-25 regular season.
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Lauren Knowles is FASHION Magazine’s digital beauty writer. If she’s wearing it, it’s neutral — but her minimalist taste doesn’t mean she’s not tuned in to what avant-garde trends are hot on the runway or in the works backstage with the beauty pros (she’s pinning it all to a virtual mood board for future reference). This Bahamian-born creative also has bylines in Elle Canada, Hypebae, and CBC.