The Best New Product Launches for Perfect, Glossy Hair

From slicked-back buns to bouncy blowouts, hair trends are officially in their high-shine era. To help keep pulled-back strands sleek and stray hairs in check, DesignMe’s castor-oil- and jojoba-esters-enriched Hold.Me Styling Stick lives up to its name.

“It’s not like a hard glue or gel, so it won’t give you ‘helmet’ hair,” says Philip Wolff, an L.A.-based hairstylist and DesignMe’s guest creative director. “It slicks and holds while adding softness to your hair.” The stick works on all textures, and an unexpected bonus is that it’s gentle enough to use on eyebrows, too.

For all-over shine, sprays and oils can increase hair’s natural sheen, but for a mega-high-wattage glisten, take things a step further with at-home gloss treatments. They have numerous added benefits, from improving hair texture to reducing frizz to enhancing hair colour. Oribe’s plant-based Mirror Rinse Glass Hair Treatment, for example, is designed to condition and smooth the cuticle for ultra-soft hair, and KMS’s pomegranate-spiked Colorvitality Intense Gloss Treatment works overtime to repair damage in processed strands by restoring proteins and strengthening hair bonds while simultaneously combatting colour fading.

Get the Look

DesignMe Hold.Me Styling Stick

Goldwell Weightless Shine-Oil

Oribe Mirror Rinse Glass Hair Treatment

KMS Colorvitality Intense Gloss Treatment

This article first appeared in FASHION’s Winter 2025 issue. Find out more here.