
Looking to strengthen damaged hair? It’s time to get scientific. “Bonds are important for moisture, elasticity and shine,” says Peter Schuetz, measurement science leader at Unilever. There are three types of bonds in our hair — ionic, covalent and hydrogen — and they act as a bridge between proteins that make up the hair fibre, so having a strong, healthy bridge is crucial for hair to look its best.
While hydrogen bonds are the most abundant, they are also the weakest and easily broken or damaged by external factors such as heat. “The new Nexxus Amino Bond line has been designed to repair hydrogen bonds, thanks to the formula’s inclusion of amino acids that are small enough to penetrate deep into the hair cortex,” says Schuetz.
Whether it’s in the form of shampoos, conditioners or masks, bond repair technology will be taking over the haircare aisle because these products not only rebuild broken bonds but can also prevent further internal damage.
Ahead, the products that promise to do just that.
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A version of this article first appeared in FASHION’s March 2024 issue. Find out more here.
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Souzan Michael Galway is a beauty editor and copywriter who has spent the last 15 years reporting on the beauty industry. She covers everything from innovative product launches and buzzy new ingredients to how evolving beauty trends reflect what's going on culturally. During her downtime, she can be found playground-hopping with her toddler and golden retriever.
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