How to Wear the Colours the Internet Thinks Are the New Millennial Pink

After what feels like an eternity of millennial pink on our feeds, not one but two new shades have been appointed its successors. First up is “Gen Z yellow.” Given its name by Man Repeller, the hue is bright but certainly not neon, is optimistic but subtly so and was arguably kick-started, as many worthwhile trends are, by Beyoncé. (See the “Hold Up” video and even Lemonade as a whole, an album that shares its name with a perfectly-Gen Z-yellow-hued drink.)

Then there’s The Cut’s mention of “melodramatic purple,” a shade inspired by the Monique Lhuillier gown Lorde wore for her appearance at last year’s MTV VMAs to promote her album Melodrama. The pastel shade, just like its wearer, was at once moody, vulnerable and undeniably lovely. We suggest both as alternatives to the expected summer nail polish hues of coral and hot pink.

More Beauty & Grooming