Karoun Chahinian
Karoun Chahinian is a lifestyle editor and writer living her best double life in branded and editorial content at St. Joseph Media. Forever on the hunt for the perfect curly hair routine and foolproof weeknight meal plan, this curly girl is obsessed with all things beauty, fashion, and food. You’ll find her writing, reading, saving seasonal style inspo on Instagram, testing products, hunting for her next best bite—or daydreaming about it all. Her words have also popped up in Toronto Life, The Globe and Mail, Chatelaine, Girlboss, and Today’s Parent, among others.
How to Choose the Perfect Shade of Red Lipstick This Holiday Season
Created forRevlon 
Date December 8, 2023
Show Your Scalp Some Love This Winter With This Hydrating Haircare Collection
Created forNeutrogena Haircare 
Date December 4, 2023
How This French Beauty Brand Is Revolutionizing the Skincare World With Biotech
Created forOrveda 
Date November 30, 2023
6 Essential Fragrance Gifting Tips For the Holiday Season
Created forGuess Fragrance 
Date November 28, 2023
We Tried the Revlon One-Step Volumizer PLUS On Five Hair Types
Created forRevlon Hair Tools 
Date November 20, 2023
6 Things to Do in Belize for Every Type of Traveller
Created forBelize Tourism Bourd 
Date November 13, 2023
This Is Not a Drill: Rihanna and Beyoncé’s Favourite Fragrances by KILIAN Paris Are On Sale
Created forKILIAN Paris 
Date October 20, 2023
Step Into Fall With Colourful Confidence: SOREL Unveils Its Vibrant 2023 Caribou X Collection
Created forSOREL 
Date September 21, 2023
Unlock Smooth Summer Skin: Dive Into the New Collection From this Seasoned Skincare Brand
Created forAveeno 
Date July 17, 2023
How These Two Creators Are Exploring Self-Expression Through Hair As They Re-Experience The ‘90s
Created forOGX 
Date June 19, 2023
Get Your Skin and Hair Summer-Ready with Collagen: A Complete Guide
Created forGold Collagen 
Date June 12, 2023
Levi’s Love Letter: Why My 501 Jeans Are Such an Essential Part of My Wardrobe
Created forLevi Strauss & Co. 
Date May 20, 2023