Butter Yellow Is Fashion’s Tastiest Trend
You’ll melt over these picks.
As a general rule, most of life’s greatest joys involve an obscene amount of butter. Think about it: Pain au chocolat, mashed potatoes and movie theatre popcorn are basically synonymous with the luxuriously creamy ingredient. And now, fashion is joining that list. Butter yellow is panning out to be the colour of the season — and it’s a trend we’re eating right up.
Look no further than the Spring 2025 runways, which served a delicious selection of rich shades of yellow. There were soft and bright tones at Ulla Johnson (above), full-body light lemony ensembles at Toteme (below) and glossy beige hues at Tibi.
The warming, neutral tone has also become a favourite amongst celebrities. Sabrina Carpenter’s viral birthday satin slip was How to Lose a Guy in 10 Days-coded in a nostalgic yellow finish. Timothée Chalamet’s recent Oscars outfit was a head-to-toe monochromatic look of the soft shade. And who can forget when Rihanna dipped into the hue at a Fenty event last April — with a buttery blonde hairdo to match.
If you’re asking yourself, “why butter?” ask instead, “why not?” After all, food-related fashion trends aren’t new. We’ve already seen the rise of farmer’s market-inspired aesthetics, à la strawberry and tomato. But this spring, it seems our appetites have grown. Never mind a freshly picked fruit, we want our outfits to evoke a stick of spreadable deliciousness.
Ultimately, butter yellow is the perfect pastel for spring and summer days. Less harsh than its mustard-y variation and more wearable than neon yellow, the trending colour is — as its name suggests — easy to blend and delightful in every form. Looking to get a taste? Below, FASHION has rounded up the most melt-worthy butter yellow picks to wear this season.
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With files from Stephanie Davoli
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Natalie Michie is the style editor at FASHION Magazine. With a pop culture obsession, she is passionate about exploring the relationship between fashion, internet trends and social issues. She has written for Elle Canada, CBC, Chatelaine and Toronto Life. In her spare time, she enjoys reading and over-analyzing movies on TikTok.
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