Pete Davidson is Reformation’s New Boyfriend + More Fashion News

Pete Davidson is the Official Boyfriend of Reformation

Roses are red, violets are blue, Pete Davidson is Reformation’s boyfriend this Valentine’s Day, so he’s basically ours, too.

Okay, maybe we can’t technically claim the comedian for ourselves, but after being named Reformation’s Official Boyfriend, we’re seeing a whole new side to one of Hollywood’s most dateable stars — and we’re intrigued.

Not only did Davidson debut a fresh, tattoo-less look for the new partnership, but he also showed off his sensitive side in the campaign’s video as he played the role of a perfect, attentive boyfriend taking you on a Reformation shopping trip. Between making dinner reservations, admiring you as you step out of the changing room and offering to pay for your new outfit, it’s clear that Davidson knows a thing or two about being a good boyfriend.

To accompany the hard-launch, Reformation has released limited-edition, sustainably made “Official Boyfriend” and “Official Girlfriend” crewnecks as well as a pair of crisp white “Official Boyfriend Boxer Briefs.” Needless to say, it’s clear that both the new pieces and Davidson are made of 100% boyfriend material.

Aritzia celebrates a special milestone with the Throwback Bag

There were countless accessories that defined the early 2000s, but in Canada, Aritzia’s Bowling Bag reigned supreme. Now, in honour of the Vancouver-born retailer’s 40th anniversary, the brand is launching three new limited-edition versions of its iconic purse — aptly named the “Throwback Bag.”

Reimagined in striking shades of metallic silver, black and gold, the reinvented duffle blends its predecessors’ fan-favourite Y2K silhouette and multi-pocketed structure with a modern sleek finish. Plus, in true throwback form, the new release features an embossed print of the classic TNA symbol and a super-cool logo bag charm.

H&M launches a White Lotus-inspired collection

After all this cold winter weather, the new season of The White Lotus couldn’t be coming at a better time. Though we don’t know what kind of trouble this year’s guests will get into just yet, it’s confirmed that this season is set at a serene tropical resort in Thailand, and we can’t help but wish we were there ourselves. Luckily for us, H&M just launched a new collection inspired by the latest season and it’s giving us all the island vibes we need.

The 25-piece resort collection is jam-packed with bright colours, dynamic patterns and a wide range of vacay-worthy silhouettes, including everything from ‘60s-inspired babydoll dresses to eccentric matching sets. Of course, an island-ready look is never complete without beachy accessories and swimwear, which this capsule boasts no shortage of.

Season three of The White Lotus premieres on February 16 and its accompanying H&M collection will be available online and in-stores beginning February 20.

Louis Vuitton unveils the LV Biker Bag

A new signature bag is in town over at Louis Vuitton. As part of the French fashion house’s Spring 2025 collection, the brand has launched the LV Biker Bag — a supple leather offering that leans into the concept of “soft power.” Inspired by the fluidity of classic biker jackets, the refined purse is an effortless blend of elegance and resilience.

Crafted from Pixel leather (a new technique that gives its grained material a dual-toned effect), the bag is available in three sizes and a range of everyday hues, including Pixel Noir and Dark Denim. And thanks to its multiple straps and dual top handles, it’s extremely versatile and can be worn however you please, whether you opt to swing it over your shoulder or rock it as a clutch.

The LV Biker Bag will be available in stores starting February 22.

On’s reinvented Cloudsurfer 2.0 is here

It’s never too late to start that New Year’s resolution that you’ve been putting off, and if your goal for 2025 was to get more active you’re going to love On’s latest footwear release, the Cloudsurfer 2.0.

Launching as part of the Swiss activewear brand’s new SOFT WINS campaign — an initiative that’s empowering runners to take a more mindful and balanced approach to the high-intensity sport — the Cloudsurfer 2.0 is an elevated version of its predecessor and one of On’s softest shoes yet. With its sleek re-design, durable sole, breathable mesh upper and ‘cloud-like’ midsole, the shoe promises a cushioned, comfortable and stylish all-day wear.

Ready, set, run!

Pharrell gets musical for Louis Vuitton’s Spring 2025 men’s capsule collection

Have you ever tried to envision musical notes as colours? It may sound far-fetched but that’s exactly how they manifest in the mind of Louis Vuitton men’s creative director Pharrell Williams, and that’s what served as the inspiration for the house’s spring 2025 menswear collection.

While a neutral palette of tonal garments dominates the line, pops of rainbow hues come to life on accents and patterns across the capsule. Preppy tailoring and elevated elements of streetwear fashion, a nod to William’s own iconic personal style, also shine throughout the collection. Plus, music lovers will adore how small items like a music player bag and an LV tape card holder nod to the line’s artistic theme.

Coach’s latest sneaker is an ode to Manhattan

Hey, we’re walking here! Or at least we will be soon in our new Coach Soho sneakers.

As a playful nod to the brand’s hometown of Manhattan, the new Soho Sneaker channels its vibrant namesake community by blending heritage and modernity. Inspired by cross-training sneakers of the late ‘80s and early ‘90s, these freshly Coach-ified kicks are crafted from premium leather and recycled materials.

Their best feature? A grooved rubber outsole detailing a map of Manhattan, with the signature “C” Coach logo marking the brand’s headquarters. Plus, you can customize your new sneaks as you please with unique resin charms like taxis and dice influenced by the Big Apple and ‘90s nostalgia. Say no more!

With files from Neda Madany