Louis Vuitton Takes Over Toronto
The French luxury brand staged a trunk show in the heart of the Canadian city and it was just as chic as you'd expect.
If you were looking for a man in finance, trust fund, 6’5, blue eyes at around 1 p.m. on September 18 in Toronto’s Financial District, then you may have been a little disappointed. Instead, you’d find a rarer breed: a woman in fashion, 5’5, with a stylish eye and a whole lot of Louis Vuitton.
On a Wednesday afternoon, the luxury French brand (and their style-savvy guests) took over the Roy Thomson Hall in Toronto, marking the Maison’s first runway presentation in Canada. A celebration of Louis Vuitton’s Fall 2024 women’s collection, the trunk show featured models in LV trunk-inspired prints, Regency-esque coats, peplum dresses and more, all stomping down a runway staged beneath the iconic honeycombed glass canopy.
The best part? Guests could purchase the pieces they saw quite literally around the corner, as the brand also created a pop-up shop in the Toronto Symphony Orchestra venue. While not all styles from the original March presentation were showcased (there were 63, after all!) Canadian attendees got to see a preview of the clothes and bags that will appear in-store and online.
Consider the Fall 2024 collection a love letter to Nicolas Ghesquière, who is celebrating his 10-year anniversary as the Louis Vuitton Artistic Director of Women’s Collections. Nostalgia was a heavy through-line throughout the assortment as jackets embroidered with metallic threads called back to his Spring 2018 collection, bubbled skirts referenced Spring 2021 and the fringe evening dresses were reminiscent of Resort 2017. But as with everything Ghesquière touches, the Fall 2024 collection also looked to the future, with innovative fabrics and unexpected details.
As the designer goods balanced the fine line between decadence and demure, the guests who attended the trunk show followed a similar dress code. A few Torontonians showed their LV pride by wearing head-to-toe Damier print. Others choose a quieter approach and sported some distinctly Ghesquière outerwear (the shoulders are the key identifier). But everyone — and I do mean everyone! — arrived with a Louis Vuitton bag. Think: monogrammed totes, GO-14’s, we even spotted multiple novelty paint cans and fortune cookies.
Of course, the question remains: Why Toronto? Well, for starters, Louis Vuitton is entering its Toronto era. The city has always been a big market for the brand, but recently, it’s presence seems to be even more prominent, as you can hardly walk through Yorkville without spotting an LV logo on some sort of fashionista. And in October, Louis Vuitton will release the first City Guide Toronto, a print and digital manifesto of what to do, see and experience in the city. These initiatives build on the Maison’s recent momentum in Canada, as they recently opened a boutique in Montreal’s Royalmount mall, and reimagined their store at the Fairmont Hotel in Vancouver.
Whatever the reason may be, we couldn’t be more thrilled that Louis Vuitton is representing the Great White North. Just don’t blame us if your wallet suddenly feels lighter.
Missed the show? Scroll below for a few highlights.
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
Photography courtesy of Louis Vuitton
