This New Instagram Takeover Series is Spotlighting Indie Canadian Designers
The initiative is a great way to meet local Canadian designers during this time.
With the current global health crisis altering life’s normal routines, all facets of our world are shifting, and concern for how independent businesses are faring is at an all-time high. Starting today, Inland—Canada’s leading pop-up contemporary fashion market—is opening up a lens into the lives of these business owners. Inland will hand the camera over to different Canadian fashion designers every day, with each to take over Inland’s Instagram Stories and share what they’re up to in these unprecedented times.
“Connecting with each other is in our DNA. From the front lines to the quiet corners of our home offices, we are discovering new ways to relate and come together,” the brand said in a release. “Most importantly we are tuning in, for real, to our communities and focusing on what matters — each other.”
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#DailyDesignerStory ✨ Tune in to our Stories today as Rojan Hooshyar, founder and designer for Vancouver-based vegan shoe and accessory brand @lafemmeroje shares her story about life, business and creativity during the current covid-19 lockdown. Everyday, a new designer from across Canada will be joining us to share their current reality. Tag a friend to show your support. . . Mon @lafemmeroje Tues @kateaustindesigns Wed @mettamadehamont Thur @hey.okayok Fri @elizafaulkner Sat @partoem.atelier Sun @inobjectswetrust
Today’s takeover will be by Iran-born and Vancouver-based designer Rojan Hooshyar from contemporary brand La Femme Roje. La Femme Roje specializes in handcrafting vegan accessories, bags and shoes. Hooshyar will take you on a day’s journey with stories of her life and how she is operating her business during the COVID-19 pandemic.
The daily takeovers will continue this week with Toronto’s Kate Austin and her colourful, sustainable and organic casualwear; Hamilton’s Mettamade, which makes size-inclusive bamboo essentials; Toronto-based Okayok with fashion-forward loungewear; and Montreal’s bold and beloved Eliza Faulkner, known for her ethical and feminine clothing. On the weekend, Partoem from Montreal, who makes origami-inspired leather goods, and Toronto-based genderless clothing brand In Objects We Trust will take over. More designers will be announced each week, too.
Since its inception in 2014, Inland has brought upward of 450 Canadian labels to the stage: the collections showcased by Inland are either ethically made or Canadian-made, or both. Its ethos to connect shoppers and retail buyers with independent Canadian businesses, designers and makers is an almost obsolete practice in today’s world of fast-fashion.
Inland routinely runs an event in both the spring and fall. Given the social and business restrictions (rightfully) implemented due to COVID-19, events around the globe have either been rescheduled to later dates or have faced cancellation altogether. The latter is the route taken by Inland, much like One Of A Kind.
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More than ever before, it's time to stand in solidarity as a community, staying connected and supporting each other through these uncertain times. Our commitment to emerging creative businesses across Canada has never been stronger. . . Like every event and gathering around the globe, the INLAND spring pop-up has been cancelled. Our Fall event is scheduled for September 25-27, but it’s one-day-at-time right now, so we'll keep you posted. In the meantime, tune into our Stories for takeovers from many of the designers who were set to showcase their new collections at INLAND Spring. They're still out there creating and need your love and support. They will be talking about studio life during isolation, sharing style tips for working from home, and announcing special discounts, offers and news. . . Please support by liking, commenting, following, visiting their online shops and spreading the word about #supportlocal. Drop us a DM if you have ideas or just want to say 👋🏽. We’re all in this together. . . Take care out there xo
But after announcing the spring show’s cancellation last month, Inland immediately took to exploring the ways in which it can connect Canadians to local and independent designers. Their initial Instagram Stories takeover route, dating back to three weeks ago, featured designers who were originally preparing to showcase their collections at this spring’s show. Now with this new series of takeovers kicking off, the talent living across the nation will continue to be showcased.