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Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News
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Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News

Plus, Knix launches the world’s first customizable shapewear collection.

Beyoncé stars in a new Levi’s campaign

beyoncé levis
Photography courtesy of Levi’s

Beyoncé just proved that her Cowboy Carter era is far from over — and her Levi’s era is only beginning.

The singer has teamed up with Levi’s on a new legacy-driven campaign series titled “REIIMAGINE,” and it’s first spot reinvents the brand’s iconic 1985 “laundrette” ad with a Queen Bey-approved twist. Set to the tune of Beyoncé’s Cowboy Carter hit “Levii’s Jeans,” the ad features Bey stripping off her 501 ’90s jeans before throwing them in a washing machine as onlookers stare — but can we really blame them? Only she can make chores look this good.

“My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” said Beyoncé in a statement. “I am honoured to work with Levi’s to create quintessential American iconography.”

Tiffany & Co. expands the Tiffany Knot collection

Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News
Photography courtesy of Tiffany & Co.

You can never have too many diamonds, right? We don’t think so, which makes Tiffany & Co.’s newly expanded Tiffany Knot line even more exciting.

Featuring fine hand-set, sparkling diamonds, the line’s additions include single-row designs on bracelets, rings and earrings. Of course, each creation also features the collection’s signature bow motif, which beautifully symbolizes life’s connections. How can we possibly resist?

Mejuri arrives at select Holt Renfrew locations

Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News
Photography courtesy of Mejuri

It just got a little easier to shop for jewellery essentials. Mejuri is teaming up with fellow Canadian brand Holt Renfrew to offer a selection of their pieces at Holt’s Toronto Bloor Street location beginning on October 4 and the store’s Vancouver shop on October 18.

The exciting partnership reinforces Mejuri’s commitment to turning fine jewellery into an everyday experience that’s as luxurious as it is accessible. Count us in!

Canadian zero-waste knitwear brand Belacaro is here
Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News

Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News
Photography courtesy of BELACARO

It’s officially sweater weather, and what better way to welcome in that crisp, fall chill than by purchasing some new, sustainably-made knitwear by a Canadian designer? Enter: Belacaro.

Established by founder Caroline Bélanger and partner Maude Grondin just one year ago in Quebéc city, Belacaro is a high-quality knitwear brand committed to crafting timeless garments with avant-garde techniques and local artisanal practices. Their line of cardigans, sweaters and other knitwear essentials are each made from superfine alpaca wool, which supports the made-to-last nature and free-flowing movement of their pieces. Plus, following their zero-waste production philosophy, each garment is made-to-order and customizable.

Louis Vuitton opens its doors at Montreal’s Royalmount

Beyoncé Wears Her Levi’s Jeans to the Laundromat + More Fashion News
Photography courtesy of Louis Vuitton

Just when you thought that Montreal’s Royalmount shopping centre couldn’t get any more luxurious, Louis Vuitton says bonjour!

Louis Vuitton’s first freestanding store in Montreal welcomes shoppers with a warm and inviting interior that’s specially decorated with custom contemporary art and references to the Maison’s legendary Damier pattern.

But, we know, you want to hear about the shopping. The new store offers a wide range of the house’s most iconic pieces, from ready-to-wear collections and leather goods to shoes, accessories and more. Plus, to celebrate their opening, selections from both the men’s and women’s Fall 2024 collections are available now.

Nicky Hilton and Rebecca Vallance announce a holiday collection

Are you starting to hear those sleigh bells jingling? We may still be a couple of months away from the most wonderful time of the year, but it’s never too early to get into the holiday spirit. Luckily for us, Rebecca Vallance’s new collection with Nicky Hilton practically has us wrapping presents already.

The 31-piece capsule — which Hilton says “celebrates the very best of a festive time of year” — includes an array of glamorous holiday dresses that range from minis to evening gowns and everything in between. From all-black satin designs to bright red sparkly numbers, each dress is sure to impress at any function you find yourself at this holiday season. BRB planning our Christmas outfits now.

Knix launches a customizable shapewear line

We all know that Knix makes beloved shapewear, but they may have just outdone themselves with their new line of bodysuits.

As the first customizable shapewear collection in the world, Knix’s latest innovation allows you to adjust leg length and back plunge areas by easily cutting the garments thanks to their material’s PerfectCut™ technology. Available in sizes ranging from XS to XXXXL++ and in three colourways, the new line is currently offered in three silhouettes — a Scoop Neck Shaper Thong Bodysuit, a Scoop Neck Shaper Bodysuit and an Open Bust Mid-Thigh Shaper Bodysuit — for a truly one-of-a-kind product.

Talk about being ahead of the curve.

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Photography courtesy of Levi’s
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