Australian bushfires how to help
Photo by SAEED KHAN/AFP via Getty Images

11 Australian Brands to Shop This Week to Help Support Bushfire Relief Efforts

Plus, other ways to donate.

To put it simply, Australia is burning. The land down under is currently experiencing some of the worst fires in its history – Victoria has been declared a state of disaster, New South Wales a state of emergency, 23 people have been killed, six are still missing, 13 million acres of land has been burnt (more than that of both the Amazon wildfires and Californian bushfires combined) and it’s estimated that around 500 million animals have died. Plus, more than 200 fires continue to threaten lives, homes and wildlife in the country as we speak.

In recent days the international community has rallied to support Australia – comedian Celeste Barber has raised more than $32 million via a Facebook fundraiser, and a slew of celebrities have come forward imploring the world to take notice and donate to various organizations helping to fight the devastation.

Keen to help but not sure how? Well, now is the time to buy big into Australian brands. Plenty of local labels in the country have pledged to donate a percentage of, or all, of their proceeds this week to bushfire relief efforts. Here’s where you should be filling up your carts:

Alex Perry

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Having dressed some of the world’s biggest celebrities, Australian designer Alex Perry’s designs are highy sought after. Add one to your closet this week as the brand is donating 100 per cent of proceeds from all of its sales between January 5-11 to the NSW Rural Fire Service.

Shop it here.


In support of the “ongoing fire assistance”, Camilla, which is known for its beach vacay-ready pieces and vivid prints, is auctioning off rare pieces from its archive on Friday January 10, as well as donating 10 per cent of sales made on its newest collection which launches Wednesday.

Shop it here.

Christopher Esber

Cool girl go-to label Christopher Esber has also pledged to donate 100 per cent of its profits this week to the NSW Rural Fire Service. Time to stock up on the brand’s signature keyhole pieces.

Shop it here.

Frank Body

Beauty brand Frank Body is loved for its body scrubs, and until the end of January, it will donate 100 per cent of all sales from its A-Beauty scrub to WIRES, the Country Fire Authority and the NSW Rural Fire Service. No time like the present to exfoliate, people.

Shop it here.

Jagger & Stone

‘Gram-ready pieces are this brand’s forte – think snakeskin crops, slinky midi dresses and printed tees. Tomorrow, January 7, the brand is donating 50 per cent of its sales to the Salvation Army Bushfire Disaster Appeal.

Shop it here.

Kerrie Hess Illustration

Fashion illustrator Kerrie Hess has created a limited edition print in aid of bushfire relief. The sweet sketch features an image of a koala with the words, “We’re all in this together” scrawled underneath. 100 per cent of sales from the print, in addition to everything else in her online store, from now until January 15th is being donated to WIRES Wildlife Rescue.

Shop it here.

Le Specs

Need some new eyewear? Treat yourself to a pair of Le Specs this week as 100 per cent of all profits made globally between January 6-12 will be donated to WIRES Wildlife Rescue.

Shop it here.

Megan Hess

The Hess sisters are banding together in support of their country this week with fellow fashion illustrator Megan Hess also pledging to donate 100 per cent of all print sales across the week to the Red Cross.

Shop it here.

Petite Grand

If you’re in the market for some new jewellery (aren’t we all?), then we suggest you add a few pieces to cart over at Petite Grand this month. For the month of January, the brand is donating 10 per cent of its sale to the NSW Rural Fire Service and WIRES Wildlife Rescue.

Shop it here.

Sass & Bide

One of Australia’s most-loved brands, Sass & Bide is donating 100 per cent of its online sales on January 6 to WIRES Wildlife Rescue.

Shop it here.

Welle Co.

Owned by supermodel Elle Macpherson, lifestyle brand Welle Co. is donating 100 per cent of the profits from its online sales (until January 7) to rural fire services around the country.

Shop it here.

If you don’t need anything else in your wardrobe but still want to donate, below are six links to some of the organizations helping to fight the bushfire crisis:

Red Cross

WIRES Wildlife Rescue

NSW Rural Fire Service

The Salvation Army 

WWF Koala Fund

Victoria Bushfire Disaster Appeal