Aritzia taps 200 Instagram influencers for its latest campaign

See the campaign images »

Instagram has quickly become the go-to platform for designers to build their brand. From campaign teasers to open casting calls the photo-sharing app has become an artery for fashion communication.

Canadian retailer Aritzia is rolling out its fall (Insta-centric) campaign today. The brand has enlisted the help of nearly 200 style makers including comedic actress Chelsea Peretti and Orange Is The New Black’s Samira Wiley for the #FallForUs campaign. The participants (actresses, artists, musicians, stylists, and editors) pose wearing what they’ve “fallen for” from Artizia’s Fall 2014 offering.

Aritzia is also pushing for consumers to interact with the campaign, encouraging fans to post their own images with their fave items using the hashtag.

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

Photography via aritzia.com

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aritzia wynter gordon

Musician Wynter Gordon

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aritzia samira wiley

Actress Samira Wiley

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Aritzia rachel brosnahan

Actress Rachel Brosnahan

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aritzia meredith hagner

Actress Meredith Hagner

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aritzia laurel pantin

Editor Laurel Pantin

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Aritzia Greta Lee

Actress Greta Lee

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aritzia diane guerrero

Actress Diane Guerrero

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aritzia chelsea perretti

Comedian and actress Chelsea Peretti

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aritzia brittany bosco

Musician Brittany Bosco

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aritzia anna camp

Actress Anna Camp

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aritzia amber stevens

Actress and model Amber Stevens

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aritzia alix brown

Musician Alix Brown