/
1x
Advertisement
Affordable clothing brands
Photography via Launchmetrics/Spotlight
Style/Shopping

10 Accessible Brands That Aren’t Zara

Bet you haven’t heard of at least half of these.

By FASHION Staff
Copy link

What’s a person to do when they’re looking for Champagne-worthy fashion on a sparkling water budget? For many, the answer arrives—conveniently and repeatedly—in the form of Zara, H&M and Aritzia. Chances are, every millennial or Gen Z woman has a pair of Effortless pants neatly tucked into her wardrobe. The same could likely be said for that viral pink Zara slip dress or the H&M shoulder bag currently enjoying a second (or third) life on TikTok.

This trio of affordable brands is the sartorial equivalent of a comfort show: dependable, familiar and easy to revisit. Think Friends, The Office and New Girl of the retail world. Are they new? Not even close. But in an era of constant churn and chaos, knowing exactly what to expect when you check out is a quiet luxury in its own right.

Still, allow us to propose something mildly radical: try shopping somewhere new. Don’t worry—we’re not suggesting you ghost Zara altogether. Think of it more as expanding your fashion palette. Dip a toe (or ten) into fresh territory. Who knows? You might stumble upon a new favourite label or a deal that makes your budget look bespoke.

Below, we’ve rounded up 10 editor-approved affordable clothing brands that are as stylish as they are financially sensible. Because budget-friendly style shouldn’t mean copy-paste wardrobes.

Ahiri

Country: Canada Price range: $70-$200 Aesthetic: Off-duty model (EmRata is a fan!) Specialty: Elevated dresses that hit the bullseye on trendy and classic.

SHOP THE BRAND

Yuki Knit Top

Yuki Knit Top

Katy Dress

Katy Dress

Billie Capri Pant

Billie Capri Pant

Arket

Country: Sweden Price range: $25-$175 Aesthetic: Clean girl minimalism Specialty: The best layer-able basics for your everyday wardrobe rotation. Think collared shirts and ribbed camis in versatile neutrals.

SHOP THE BRAND

Ribbed Tank Top

Ribbed Tank Top

Cropped Linen Trousers

Cropped Linen Trousers

Mini Gingham Dress

Mini Gingham Dress

Brunette the Label

Country: Canada Price range: $60-$100 Aesthetic: Cute but cozy Specialty: Sweet sweat sets with even sweeter messages. Also, great rugby shirts!

SHOP THE BRAND

Tiered Tee Dress

Tiered Tee Dress

"Brunette" Hair Colour Crew

"Brunette" Hair Colour Crew

Ribbed Tee

Ribbed Tee

Esthé

Country: Greece Price range: $55-$250 Aesthetic: Mamma Mia-approved boho Specialty: Flowing skirts, dresses and tops fit for a Grecian goddess.

SHOP THE BRAND

Off Shoulder Top

Off Shoulder Top

Balloon Maxi Skirt

Balloon Maxi Skirt

Babydoll Organza Top

Babydoll Organza Top

Feners

Country: Spain Price range: $70-$200 Aesthetic: Refined tie-dye Specialty: Swirly tops, dresses, skirts and sets that look straight out of a sunset.

SHOP THE BRAND

Besos Bloom Top

Besos Bloom Top

Caracola Rosella Dress

Caracola Rosella Dress

Festa Skirt Marbre

Festa Skirt Marbre

Fenity

Country: Kosovo Price range: $35-$200 Aesthetic: ’90s Rom-com Specialty: Matching skirt sets that look more expensive than they actually are.

SHOP THE BRAND

Dotty Top

Dotty Top

Polka Set

Polka Set

Nova Top

Nova Top

Lioness

Country: Australia Price range: $40-$120 Aesthetic: Cool-girl streetwear Specialty: Slouchy but stylish sweaters that say I threw this on and still look this good.

SHOP THE BRAND

Bloom Long Sleeve

Bloom Long Sleeve

Countryside Skort

Countryside Skort

Vista Bomber

Vista Bomber

NA-KD

Country: Sweden Price range: $20-$150 Aesthetic: Scandi-girl minimalism Specialty: Tailored sets sans colour. Think vest and short combos with delightfully whimsical bows.

SHOP THE BRAND

Tie Front Blazer

Tie Front Blazer

Striped Cotton Shorts

Striped Cotton Shorts

Tailored Button Front Top

Tailored Button Front Top

Weekday

Country: Sweden Price range: $15-$175 Aesthetic: Y2K teenage dream Specialty: Instantly go back in time with 2000s throwbacks like halter dresses, crazy prints and low-rise denim.

SHOP THE BRAND

Sleeveless Halter Mini Dress

Sleeveless Halter Mini Dress

Astro Denim Loose Baggy Shorts

Astro Denim Loose Baggy Shorts

Flared Printed Mesh Trousers

Flared Printed Mesh Trousers

Country: Sweden Price range: $50-$190 Aesthetic: Surprising silhouettes Specialty: Interesting shapes that speak for themselves. Picture balloon sleeves with a modern twist.

SHOP THE BRAND

Asymmetrical Cotton Shirt

Asymmetrical Cotton Shirt

Flounced Mini Dress

Flounced Mini Dress

Wide-Leg Denim Shorts

Wide-Leg Denim Shorts

This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Copy link
Advertisement
Advertisement

Fashion FWD:

The next best thing to being a fashion editor - BTS access to trends, products & news.

By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.

Subscribe to FASHION!

Subscribe to FASHION!

FASHION magazine inspires and empowers with fashion and style trends, aimed at all sizes, ages, ethnicities, genders, and sexual orientations.