l'oreal paris
Photograph by Giovanna Giannoni

L’Oréal Paris Celebrates Inclusivity with Paris Fashion Week Show

This is the third year the cosmetics giant has held the show in the French capital.

Beauty giant L’Oréal Paris held its annual runway extravaganza during Paris Fashion Week over the weekend, and this year’s event was particularly star-studded.

A total of 13 of the brand’s ambassadors took to the confetti-strewn runway at the Monnaie de Paris building in the French capital. It marked the first time Amber Heard and Camila Cabello walked in the show alongside seasoned catwalk professional Douten Kroes and fellow ambassadors Eva Longoria, Dame Helen Mirren, Geri Horner (aka Ginger Spice), Andie McDowell, Marie Bochet, Liya Kebede, Aja Naomi King, Soo Joo Park, Luma Grothe, Duckie Thot and Aishwarya Rai.

There were several noteworthy moments during the finale, too: namely, Helen Mirren closing the show by running barefoot down the runway in a gorgeous black and white gown (as only Helen Mirren could), and Eva Longoria’s son Santiago who joined her for the finale, only to fall asleep moments later.

The women were dressed in pieces from Balmain, Karl Lagerfeld, Dries van Noten, Elie Saab, Giambattista Valli and more for the occasion. For the first time, the show was soundtracked by a 40-person orchestra adding to the evening’s drama.

Speaking with Reuters after the show, Longoria praised the brand for its inclusivity, saying, “It is great to work with a brand that understands women, self-worth is very important, it is more than a lipstick or hair colour. We have a rainbow of diversity on the catwalk today with Korea, Brazil, India and me from Mexico. The definition of beauty is different all over the world and to have one stage celebrating that difference is really remarkable.”