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Shiseido Partners With Pinterest + Other Beauty News This Week

From meaningful charity partnerships to must-try product launches.

Shiseido teams up with Pinterest for a first-of-its-kind experience in Canada

Courtesy of Pinterest

On October 7th, Japanese beauty brand Shiseido launched a digital experience on Pinterest for skincare lovers looking for a recommended skincare routine. Called Beauty Box Builder and the first of its kind here in Canada, the new experience for Pinterest users starts off with a quiz to determine a pinner’s skincare needs and priorities before bringing them deeper into Shiseido’s pins and content and generating a personalized Pinterest board with a customized Beauty Box. Within, pinners will find recommended skincare products and step-by-step options for a glow-getting skincare regimen.

Sephora Canada supports World Mental Health Day via its Beauty Insider Charity Rewards program

October 10th is World Mental Health Day, and Sephora Canada is marking the important occasion by helping to increase awareness around mental health issues by partnering with, a Canadian charity that trains and empowers young leaders across the country to break down barriers and dispel the stigmas associated with mental health and illness. Through the Sephora Beauty Insider Charity Rewards program, beauty shoppers can choose to exchange their points for donations towards’s cause. How it works: 500 points for a $10 donation, 1,000 points for a $20 donation, or 1,500 points for a $30 donation. The partnership runs until November 2nd.

Odacité is serving up beauty sleep in a good-for-your-skin jar

Our skin naturally regenerates overnight, making bedtime primetime for slathering on nourishing or texturizing skincare products before you sleep. Our latest fave for a well-rested complexion come morning? Clean beauty brand Odacité’s new Crème de la Nuit ($158). The velvety cream formula is packed with clinical-grade actives, like Vitamin C and antioxidant-rich CoQ10, and high-performance botanicals (pomegranate, blue green algae and kelp). And the clinical and consumer tests are worth nothing, too: Over 86% of participants saw more hydrated skin just after one usage. Plus, after 28 days, 91% saw healthier looking skin and 78% mentioned a noticeable reduction in fine lines and wrinkles. Shop Crème de la Nuit at the Detox Market.

Starface launches an exfoliating water

Pimple-patch leader Starface had added a new skincare staple to its breakout-fighting line-up. Formulated to unclog pores, alleviate redness and reduce acne scars, the new Exfoliating Night Water ($16) is made with a combo of exfoliating acids (AHA, BHA and PHAs) along with anti-inflammatory niacinamide. Saturate a facial cotton pad with a few pumps of the liquid and gently press onto clean, dry skin before bed.

Valmont’s latest offering addresses the décolletage

Courtesy of Valmont

Our décolletage, the delicate area from the chin to our chest, is one of the first places many of us see the most noticeable signs of aging, yet it’s one significant area that’s often neglected during many a skincare routine. Swiss skincare line Valmont is putting necklines front and centre. Named V-Neck Cream ($385), the ultra-luxe treatment is infused with Valmont’s exclusive blend of five signature, skin-renewing actives: vitamin C (brightening), fibro-boost (elasticity and firmness), GAG booster (plumping) Desi-Derm (regenerating) and a customized peptide cocktail (wrinkle reducing). Shop the latest neck moisturizer at Holt Renfrew.

Want more? See our round-up of all of the new beauty launches hitting shelves this month.

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