new beauty launches october
Photograph courtesy of The INKEY List

16 of the Best New Beauty Launches Hitting Shelves in October

Limited-time bundles, brightening creams and beyond.

Whilst none of us are entirely sure how it’s October, we can indeed confirm today is October 1. And as we mark our eighth month of our “new” normal, what better time to treat yourself to a little pick-me-up? There’s plenty of new beauty launches hitting shelves in October that you’ll want to add to cart – from skincare to makeup, haircare and more.

Below, discover 16 of the best new launches in October:

Fenty Skin Instant Reset Overnight Recovery Gel-Cream

new beauty launches october

What you need to know: Rihanna is already expanding her skincare line, Fenty Skin, with the launch of her first night cream. The Instant Reset Overnight Recovery Gel-Cream provides eight hours of hydration and works to reduce the appearance of fine lines and wrinkles, as well as pores and dark spots. Made with hyaluronic acid, Kalahari melon oil and Baobab, the intensely moisturizing, non-comedogenic and vegan formula helps to restore plumpness to the skin for a brighter, more even finish. Plus, the jar is refillable and it comes with an applicator so you don’t have get your nails involved. “We like to say it’s long-nail friendly,” says the brand.

Price: USD$40

Where to get it: Available now at

No7 Advanced Retinol 1.5% Complex Night Concentrate

What you need to know: Cult drugstore brand No7 is back again with another product that’s captured the attention of beauty junkies – ahead of its launch in the UK, the new product amassed a waiting list of 100,000 people. No7’s Advanced Retinol 1.5% Complex Night Concentrate is designed to target visible signs of aging and has 0.3% retinol that is suspended in oil capsules to allow for better stability and delivery to the skin – meaning the product begins to work from the very first use. It also contains a blend of peptides to help improve the appearance of lines and wrinkles, as well as a calming ingredient called Bisabolol to help reduce any irritation caused by the retinol.

Price: $44

Where to get it: Available now at

The INKEY List

What you need to know: Budget-friendly skincare line The INKEY List is now available in Canada, exclusively at Sephora. The line was launched in 2018 in the UK and its mission is “to make skincare easy to understand and simple to use.” All products offered by the brand are $20 and under, and one is sold every 15 seconds worldwide. Sephora will house 17 of the brand’s best-sellers, including the Salicylic Acid Cleanser ($12.99), Hyaluronic Acid ($9.99), Glycolic Acid Toner ($13.00), Oat Cleansing Balm ($12.99) and Brighten-i Eye Cream ($12.99).

Price: Prices start at $8.99.

Where to get it: Available online at – the brand will launch in-store at Sephora in 2021.

L’Occitane Immortelle Precious Overnight Mask

new beauty launches october

What you need to know: Given we’re all spending so much more time in front of screens of late, protecting your skin against blue light damage is vital. Enter the new Immortelle Precious Overnight Mask from L’Occitane. The mask is enriched with hyaluronic acid for moisture and the brand’s patented Organic Immortelle Essential Oil which helps to improve elasticity and firmness in the skin, as well as help improve the skin’s ability to fight the effects of external aggressors, such as blue light from our cell phones and computers. The result is brighter, more hydrated skin while you sleep. Win, win.

Price: $85

Where to get it: Available now at

LUSH Beauty Sleep Face and Body Mask

new beauty launches october

What you need to know: Launched on October 16, the new Beauty Sleep Face and Body Mask from LUSH has already become the brand’s best-selling face mask. The mask uses ingredients like lemon verbena, valerian root and lavendar oil to promote relaxation, whilst Kaolin and ground aduki beans provide light exfoliation, linseed decoction and fresh coconut hydrate and soften skin and fresh fruit juices work to clarify and brighten. It’s the perfect addition to your next pampering session.

Price: From $16.95

Where to get it: Available now online and in-store.

Sage Natural Deodorant Sticks

new beauty launches october

What you need to know: Canadian wellness brand Saje has just launched its new Natural Deodorant Sticks, made with 100 per cent natural ingredients, following customer demand for a stick product. The line features three scents – So Fresh (yuzu, lavendar and juniper), Peaceful Warrior (lime, fennel and sandalwood) and Au Naturel (unscented), and each uses plant-based ingredients such as oats, coconut oil, shea butter and magnesium hydroxide derived from the Dead Sea to absorb moisture and remove odour. The formula is also made without baking soda for an irritation-free experience.

Price: $18 each

Where to get it: Available now at all Sage locations and at

Fancy Face ‘La Vie En Rosé’ Limited Edition Anniversary Bundle

new beauty launches october

What you need to know: October marks 15 years since Canadian beauty brand Fancy Face launched and opened its first storefront called The Rosé Room. And to celebrate, the brand is releasing a limited edition lip bundle. The bundle includes an all-new shade of creamy lipstick in a shade called Angel and a sheer, creamy lip glaze with a soft shimmer in a shade called Whisper. As with all of the brand’s products, both the lipstick and the lip glaze are made in Canada and are fragrance-free, hypoallergenic, non-comedogenic and paraben-free. “It’s incredible to be celebrating our one year anniversary of the Rosé Room storefront and 15 years in business with these two new products,” Brittany Gray, the founder and CEO, said in a release. “We’ve been working on these offerings for months and thought no better reason to release them in conjunction with such a great milestone. I feel we can all use something to celebrate, to make ourselves feel good and what better than throwing on that perfect shade of lipstick.”

Price: $75

Where to get it: The bundle is available exclusively at

Lululemon Super Fine Face Mist

new beauty launches october

What you need to know: If you’re going hard in your at-home workouts these days, then having Lululemon’s new Super Fine Face Mist on hand isn’t a bad idea. The ultra-fine spray works to replenish skin of moisture post-workout, as well as mattify (using activated charcoal) and protect (plant-based ingredients such as Irish moss help to protect against blue light damage and other environmental aggressors) the skin. Spray it on before or after you apply your makeup or your moisturizer – think of it as hydration on the go.

Price: $28

Where to get it: Available in select stores and online at

Pacifica Beauty

What you need to know: This month, US-based vegan and cruelty-free beauty brand Pacifica Beauty is available in Canada for the first time at Shopper’s Drug Mart. The brand was founded in 1996 by Brook Harvey-Taylor based on her belief that “non-toxic beauty should be available to all at an accessible price point”. In the year’s since its launch, the brand has continuously delivered a full range of beauty products including cosmetics, skincare, haircare and bodycare. The brand’s best-selling skincare and cosmetic items – including its Sea Foam Complete Face Wash, Dreamy Youth Day & Night Cream, Alight Multi-Mineral BB Cream and Supernova Stellar Gaze Length & Strength Mineral Mascara – are among the items now available for Canadians to try.

Price: Prices start from $5.99.

Where to get it: The Pacifica line is available in 780 Shopper’s Drug Mart stores across the country, as well online.

Clinique Even Better All-Over Concealer + Eraser

new beauty launches october

What you need to know: Looking for a multi-tasking makeup product that will make getting ready for your morning Zoom calls a cinch? The new Even Better All-Over Concealer + Eraser from Clinique is your answer. The lightweight, oil-free and longwear formula provides instant hydration to skin (and continues to do so for 24 hours), immediately smoothes the appearance of lines, blurs the appearance of imperfections and, over time, visibly reduces under-eye puffiness and dark circles. It’s also sweat- and humidity-resistant and won’t crease, streak or oxidize (plus, there’s no nasties in the formula). It’s available in 30 shades, and can be worn alone or with foundation (either under or over) – simply swipe the doe-foot applicator over the areas you wish to conceal, and use the blurring sponge (which can be washed with mild soap and water) with a stippling motion to blend.

Price: $33

Where to get it: Available from this month at Clinique counters and at

Dior Backstage Glow Palettes

What you need to know: The newest additions to Dior’s Backstage line were used in the brand’s Spring 2021 show in Paris this week to bring a little springtime glow to the models’ cheeks – and from next week, you’ll be able to easily replicate the look at home. The new palettes are available in a range of gold shades inspired by the brand’s couture collections – Pure Gold 003 (a classic yellow gold), Rose Gold 004 (a rosy gold) and Copper Gold 005 (a warm copper-gold). They can be mixed and matched, and used on any skin tone. Speaking of his newest creations, image and creative director Peter Philips said, “These palettes are multi-faceted products that warm the complexion and deposit a spot of highlight to catch the light on the face. They add a touch of gold to contouring and warmer shades can produce a bronzing effect. They can also be used to highlight an eye look, and of course, applied to the chest and shoulders to create a shimmering halo for the holidays.”

Price: $55 each.

Where to get it: Available at Sephora from October 9.

Bioderma Pigmentbio

new beauty launches october

What you need to know: This month, Bioderma launches its new Pigmentbio range which works to actively restore skin’s brightness by lessening the appearance of dark spots. The line includes the Foaming Cleanser (which gently exfoliates the skin for immediate brightening), the C-Concentrate (a powerful vitamin C serum to help with pigmentation) and Daily Care 50 (an illuminating moisturizer which provides instant hydration). Three steps to brighter skin? Sign us up.

Price: The Foaming Cleanser is $19.90, the C-Concentrate is $44.90 and the Daily Care 50 is $39.90.

Where to get it: Available now at Shopper’s Drug Mart.

Omorovicza Acid Solution

new beauty launches october

What you need to know: The newest addition to the Omorovicza line comes after the success of the brand’s Acid Fix Serum which was launched in 2018. The new solution helps to resurface, brighten and plump the skin via a potent combination of acids, including glycolic, lactic and salicylic. The formula also contains caviar lime extract which helps to boost luminosity in the skin. It can be used both morning and night, though the brand advises not to use it and the Acid Fix Serum on the same day. And as with any acid product, don’t forget your SPF, too!

Price: $150

Where to get it: Available from today at Omorovicza stockists and online.

Starface Exfoliating Night Water

What you need to know: Buzzy skincare brand Starface (best known for its star-shaped pimple patches), a gentle exfoliating solution that dissolves dead skin cells to smooth, brighten and reduce the appearance of scars. It’s free from fragrance, is dermatologist-tested, vegan and oil-free, and the formula includes AHA, BHA, PHA, white willow bark (a natural exfoliant), rosemary leaf extract (which helps reduce excess oil), onion bulb extract (which helps to reduce the appearance of marks and scars), citric acid and glycerin for moisture. It is designed for use every night to help brighten skin and reduce redness.

Price: $16

Where to get it: Available now at

Bio Sculpture Gemini My Winter Garden Collection

What you need to know: If you’ve become an expert at at-home manicures – or you’re keen to learn ahead of any further lockdown measures  – the new My Winter Garden collection from Bio Sculpture Canada is an excellent addition to your polish line-up. Made up of five fall-ready colours – Chipped Bark (a deep grape), Clay Pathway (an orange-y neutral), Ornamented Arch (a moody gray), Blue Mushroom (a true navy) and Berry Blush (a rich merlot) – the collection contains hardening plant extracts such as aloe, and a UV filter for added protection for your nails. The formula is also fast drying and long-lasting.

Price: $20.50

Where to get it: Available now at

L’Oréal Paris Air Volume Mega Mascara

What you need to know: If you need a new pick-me-up for your Zoom calls, the new mascara from L’Oréal Paris will help widen your sleepy peepers with just one swipe. The mascara has a double-bristle brush which simultaneously catches roots from the lashes and evenly distributes the air-whipped formula to deliver max volume.

Price: $16.99

Where to get it: Available now at and in-store from October 27.

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