Disheveled, “day two” curls and fresh faces make for an easy-to-duplicate beauty look at Sid Neigum Spring 2014
The beauty look for Sid Neigum Spring 2014 was all about simplicity. “We’re playing on creating a makeup [look] with just foundation,” explained Grace Lee, lead makeup artist for Maybelline New York. Lee matched each model’s skin tone using Maybelline Fit Me Shine-Free Foundation ($11, well.ca), which she accented by contouring beneath the cheekbones using the same product, but in the darkest shade, “Coconut.” Eyebrows were brushed upwards with Maybelline Great Lash Clear Mascara ($8, well.ca) and eyelids were left bare. The only part of the face that Lee wanted to look visibly made up were the lips, which Lee coated with Maybelline Color Elixer in “Nude Illusion” ($9, available November 2013 at drugstores). To prevent lips from appearing too glossy, Lee dabbed excess product from lips using her fingers, leaving only a subtle trace behind.
As for the hair at Sid Neigum, gone was the futuristic, structural look of last season. For Spring 2014, international Redken artist Jorge Joao created “day two, lived-in hair,” with a natural, slightly disheveled curl. For curling iron newbies, this is the technique for you: Hair was prepped using Redken Iron Shape 11 ($20, at salons) and then wrapped at random around a curling iron. To create the disheveled look, Joao curled sections of hair in a variety of sizes—perfection was not the name of the game. To finish, he roughed up the curls by raking his fingers through the ends and then spritzed on sea salt-infused Redken Fashion Waves 07 ($20, at salons)—a product he created with the brand—to complete the relaxed, beachy feel.