Think You Can’t Achieve Bold Makeup Looks With Clean Beauty? Think Again.

Here's proof all-natural makeup brands work just as well — if not better — than their conventional counterparts.

It’s safe to say clean beauty is having a moment right now. With so many of us becoming more and more concerned about what’s going in our bodies, that means we’re also becoming mindful of what we’re putting on our bodies, including our cosmetics.

In the past, clean makeup brands used to get a bad rep for not being able to perform as well as their non-natural counterparts — though they omitted the use of nasty synthetic ingredients and preservatives, many of them also lacked the formulations needed to deliver the results we wanted from them, specifically colour payoff. Thankfully, natural beauty brands, like Australia’s Nude by Nature, have made some major advances with their formulations and now perform just as well, if not better, then conventional makeup. Nude by Nature in particular is enriched with 100 per cent natural ingredients native to its country of origin that are actually good for your skin. With its sophisticated and high-quality formulations, Nude by Nature can not only be used for every day, natural makeup looks, but also for bold, trendy looks fit for a night out or a special event.

Below, see how to recreate two bold beauty looks with Nude by Nature’s natural and cruelty-free products, now available exclusively at Shoppers Drug Mart across Canada. Both looks start off with Nude by Nature’s signature “Complexion Perfection” base, which can be found here. Want to show off your clean, bold beauty look? Tag @nudebynatureca on Instagram.

Metallic Shimmering Sands Look

Here’s what you’ll need:

  • Perfecting Eye Primer
  • Shimmering Sands Loose Eyeshadow in 01 White Sand
  • Shimmering Sands Loose Eyeshadow in 03 Rose Sand
  • Allure Defining Mascara in 01 Black
  • Contour Eye Pencil in 01 Black
  • Moisture Shine Lipstick in 02 Nude
  • Moisture Infusion Lipgloss in 01 Bare

Step 1: Use fingertips or a base shadow brush to apply the silicone and fragrance-free Perfecting Eye Primer to the eyelid, which will tighten and smooth to create an even base for eye makeup application to help extend wear. Plus, ingredients like Oat Kernel Extract and Kakadu Plum offer anti-aging benefits.

Step 2: Carefully remove the integrated brush applicator and apply the highly-pigmented Shimmering Sands Loose Eyeshadow in 03 Rose Sand to the eyelid for a luminous and vibrant finish. Unlike other eyeshadows which contain synthetic pigments derived from petroleum and coal tar and talc to add bulk to the pigments, all of the Nude by Nature eyeshadows are enriched with active natural ingredients, such as Kaolin Clay and Cehami Extract, that not only provide a smooth and even application, but also provide antioxidant defense.

Step 3: Intensify the outer and inner corners, as well as bottom eyelash line with Shimmering Sands 01 White Sand using the Blending Brush.

Step 4: For a natural look, draw a fine line along the lashes using the Contour Eye Pencil in 01 Black. For a more dramatic look, accent the outside corners. The smudge tip can be used to create a soft blurred effect.

Step 5: Finish eye look with one coat of Allure Defining Mascara in Black, which will give intensified, lengthened and separated lashes in an instant. Plus, it’s enriched with Pro Vitamin B5 to condition the lashes over time.

Step 6: Create a nude lip look to keep the metallic shimmering eyes as the focal point by applying Moisture Shine Lipstick in 02 Nude and top off with a coat of Moisture Infusion in Lipgloss in 01 Bare. Both contain Vitamin E and the native Australian Kakdu Plum to help provide antioxidant defense and nourishing Shea Butter to provide a lightweight and comfortable wear.

Tip: To intensify the look for night time, apply the Definition Eyeliner in Black to the root of the top lashes and line your inner bottom lash line with the Contour Eye Pencil in Black. Then, add a few more layers of the Allure Defining Mascara. Thanks to the Candelilla Wax and Arabic Gum, the formula remains soft and flexible, allowing for the application of multiple coats without flaking.

Bold Matte Lip & Nude Eye

Here’s what you’ll need:

  • Perfecting Lip Primer
  • Defining Lip Pencil in 06 Berry
  • Creamy Matte Lipstick in 09 Roseberry
  • Natural Illusion Pressed Eyeshadow in 09 Dune
  • Natural Illusion Eyeshadow Trio in 01 Nude
  • Contour Eye Pencil in 02 Brown
  • Allure Defining Mascara in 02 Brown

Step 1: Prep your lips using the Perfecting Lip Primer. With Australian Kakadu Plum, Vitamin E and replenishing Shea Butter, this primer conditions and smooths to create an even base for lip colour. Optical blurring spheres provide a smoother-looking finish and help prevent feathering and promote longer wear.

Step 2: Line lips with Defining Lip Pencil in Berry. The highly-pigmented, long-lasting formula is composed of active ingredients including native Australian Macademia Oil, Vitamin E, Shea Butter and Meadowfoam Seed Oil to soften and help the pencil glide on effortlessly with even coverage.

Step 3: Apply Creamy Matte Lipstick in Roseberry. With its conditioning Mango Seed Butter, Jojoba Oil and unique moisturizing microspheres, the non-drying formula applies effortlessly with one sweep, and provides comfortable, lasting wear. What you won’t find in this cruelty-free matte lipstick? Carmine, the red dye made from crushed beetles that is found in most lipsticks, particularly hot red and pink.

Step 4: Balance out your bold lip with a nude eye by applying the Natural Illusion Pressed Eyeshadow in Dune to the lid using the Base Shadow Brush. Recommend applying over the Perfecting Eye Primer to smooth the eye area and help extend wear.

Step 5: Blend shade 2 of the Nude Eyeshadow Trio from the outer corner to the crease using the Blending Brush.

Step 6: Apply the Contour Eye Pencil in Brown to the root of the top lashes and intensify the line with shade 3 of the Nude Eyeshadow Trio using the Smudge Brush.

Step 7: Smudge shade 3 of the Nude Eyeshadow Trio to the root of the bottom lashes using the Smudge Brush and add a touch of shade 1 to the inner corner.

Step 8: Finish with one coat of Allure Defining Mascara in Brown on the top lashes.

Tip: For an extra brightening effect, add a pop of Shimmering Sands Loose Eyeshadow in White Sand to the inner corner.

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