Why Everyone Is Raving About This Natural Makeup Brand From Australia

For starters, it’s actually good for your skin.

The Aussies were onto something when they created natural beauty brand Nude by Nature in 2008. The makeup line, which uses 100 per cent natural ingredients and no synthetic ingredients or preservatives, is Australia’s number one mineral makeup brand, with one Nude by Nature product selling every 30 seconds. Pretty impressive, right?

What started out as a capsule collection of just three mineral foundations, a bronzer, finishing veil and a brush, quickly became Australia’s number one mineral makeup brand, with concealers, eye makeup, highlighters and more foundations and brushes added to the mix. Now, the brand has finally made its way to Canada (exclusively at Shoppers Drug Mart), and beauty editors and bloggers have been jumping at the chance to try it out… for good reason.

So what makes this natural makeup brand so popular?

Well, for starters, it’s actually good for your skin. Like we said before, its wide range of products are enriched with 100 per cent natural ingredients and are cruelty-free and PETA certified. Many of Nude by Nature’s ingredients are native to its country of origin, like kakadu plum (known to have the world’s richest source of natural vitamin C), lilly pilly (known for its anti-inflammatory properties) and quandong (the Outback’s most famous fruit which works to rejuvenate and soothe the skin, as well as boost complexion and brighten skin tone), among others.

What you won’t find in Nude by Nature products are the synthetic ingredients or preservatives that are often found in other cosmetic brands, such as silicone, phthalates, sulphates, parabens or phenoxyethanol. Also notably absent are talc (often found in powder makeup that can be irritating to sensitive skin), synthetic fragrance and carmine (a.k.a. the dye made from crushed beetles that make up most of your lipsticks).

As for the products themselves, they’re incredibly high-quality and — dare we say — outshine the performance of their non-natural counterparts. There’s a reason why the brand’s ever-so-popular Radiant Loose Powder Foundation flies off shelves Down Under — not only does this foolproof, featherlight powder provide gorgeous, buildable coverage, but it also leaves you with a dewy, natural-looking finish, as opposed to the chalky look powder foundations get a bad rap for.

And while most powder cosmetics feature bismuth oxychloride, which can cause irritation and accentuates fine lines and wrinkles, the Radiant Loose Powder Foundation instead uses kaolin clay, which not only absorbs excess oil and extends staying powder, but also warms on the skin and sets like a liquid, giving it that natural, radiant glow.

Other product faves from the brand include the Perfecting Concealer, which covers dark circles and disguises puffiness, hyper-pigmentation and blemishes without creasing, the Touch of Glow Highlight Stick, which will give you that lit-from-within glow and the Natural Glow Loose Bronzer, which will give you the sun-kissed skin you’d get from a trip to the Outback. They all make for the perfect natural beauty look that we all know, love and crave.

Want to know how to get Nude by Nature’s signature look? See application tips and products in the gallery below: