YouTuber Manny Gutierrez is Maybelline’s First Male Ambassador

2017 is off to a solid start. Following the footsteps of CoverGirl’s new spokesmodel , James Charles, Maybelline kicks off the new year with a big announcement. Meet the brand’s first-ever male ambassador, Manny Gutierrez.

In case you’re not following him on Instagram (yet), Gutierrez (aka @mannymua753) is a big deal in the beauty v-logger world. Not only is he super-tight with Jeffree Star and Patrick Starrr, he has over 5 million followers across his Instagram and Youtube channels. We can’t say we’re that surprised the beauty giant picked the makeup artist/beauty influencer to join fellow beauty blogger Shayla Mitchell and sweepstakes winner Jackie Flowers for its latest Big Shot Mascara campaign.

So which beauty brand is going to be next to announce their first male ambassador? Only time will tell.

Watch Gutierrez star in Maybelline’s #BigShotMascara campaign on his Instagram account.