Meet CoverGirl’s First-Ever Male Ambassador, James Charles

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Yaaassssss! In what might be the biggest beauty news in like, ever, CoverGirl just announced their latest brand ambassador, 17-year-old aspiring makeup artist James Charles. Yup, that’s a teenage guy, fronting CoverGirl’s new campaigns.

Watch the adorable video of Charles announcing his huge #CoverBoy news on his Instagram page and prepare for your heart to melt a little bit.

The 17-year-old is an Instagram and YouTube star, racking up half a million combined followers. “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful,” the brand said in a statement. “James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”