Lady Gaga’s Fame fragrance goes even darker with two new sinister teaser videos
Lady Gaga continues to entice us with the premiere of two teaser videos for her soon-to-be-released eau de parfum, Fame. In true Lady Gaga form, the results are a sensory feast, shot by fashion photographer Steven Klein. The videos play on the dark nature of Lady Gaga’s black-to-clear fragrance and feature sinister imagery that naturally includes lots of leather and latex.
Much to our delight, the oversized nude Gaga “statue” teaming with tiny men—which first emerged in the Steven Meisel-shotad campaign—makes an appearance in both thirty-second clips. (We’re rather excited to see them air during a prime-time TV commercial break, to be honest.) The full video, which promises to up the ante even further, will debut in full at the Guggenheim next month as well as online via Gaga’s Little Monsters site and the perfume itself hits Canadian counters on September 1.
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