goop at sephora
Photography courtesy of goop

Goop Is Coming to Sephora Canada This Month

The brand's latest move.

Sephora Canada has announced that from this month it will begin stocking Goop products in-stores and online, starting with its best-selling skincare collection. Landing on February 28, Goopglow will be in select retail locations across the country, as well as on As the year progresses, additional goop products and Sephora exclusives will launch via the beauty giant.

Since it was established in 2008, Goop has been at the forefront of the clean beauty movement, with plant-based ingredients and high standards in the realms of transparency and safety. This makes it the perfect addition to the Clean at Sephora initiative, and to customer carts, considering the growing demand for clean products.

“Sephora is a leader of global beauty innovation, and is always on the pulse of what their clients are searching for. With their clean initiative, they are building an exciting new category of business for the modern consumer who is looking for beauty that fits into their wellness-oriented lifestyle,” said Erin Cotter, general manager of beauty and wellness at Goop.

The Goop Beauty launch will also be a first-of-its-kind holistic lifestyle experience for Sephora clients. “Goop is excited to expand our footprint in Sephora, as we have carved out a unique territory in the beauty space,” Cotter said. “We are offering clients a fully immersive experience that is clean, holistic, and results-driven.”

Goopglow’s aim is to transform skin texture, with products that exfoliate, smooth and brighten skin. The Goopglow Morning Skin Superpowder, Microderm Instant Glow Exfoliator and Body Luminizer are preexisting, and the 5% Glycolic Overnight Glow Peel Light will be added as an exclusive to Sephora Canada.

This is the third time in as many weeks that the Gwyneth Paltrow-led brand has made headlines following the release of the Goop docu-series on Netflix and the announcement of the first Goop cruise.