Photography via instagram.com/deciem

These Are The 10 Best-Selling Deciem Products

The Abnormal Beauty Company, otherwise known as Deciem, is going through a lot right now. From founder Brandon Truaxe‘s erratic behaviour on social media to changes within the company (the brand’s co-CEO Nicola Kilner was just let go—an announcement that was only made public mere hours ago). And Deciem’s CFO, Stephen Kaplan, who had been with the company for less than a year, has resigned.

So needless to say, Deciem, for better or for worse, is the absolute buzziest beauty brand right now.

But drama aside, the ultra-transparent, rule-breaking brand has seen amazing success lately, and it’s in large part thanks to The Ordinary, Deciem’s inexpensive (like, really inexpensive) range. Even Kim Kardashian, who famously loves some hella luxe products, like Guerlain’s Orichidée Impériale The Longevity Concentrate, which retails for over $500, recently revealed that one of her current faves is The Ordinary’s $10 Granactive Retinoid 2% Emulsion.

While The Ordinary is just one of Deciem’s offspring (Hylamide, The Chemistry Brand, Niod and more, are all Deciem-owned brands), the super-affordable line makes up all 10 of Deciem’s 10 best-selling products. Yup. All of them. We reached out to the brand for the full list of the products that sell the best, which you’ll find below. While the brand did let us know that Niacinamide takes the number one spot, the rest are in no particular order.

Fun fact: if you were to purchase every single one, your total would come out to $95.30…after tax. Do what you will with that information.