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february 2026 beauty launches: Hailey Bieber wears the rhode caffeine reset Sculpting cream mask
Courtesy of Rhode
Beauty & Grooming/Hair/Makeup/Skin/Fragrance + Nails

The New Beauty Drops Our Editors Are Loving This Month

The buzziest new beauty launches to add to cart right now.

By Julia McEwen
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Meet NARS’s modern matte moment

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of NARS

After the glow of Light Reflecting Foundation, NARS is flipping the script and going matte but not the chalky, flashback-y kind you remember. Meet Natural Matte Longwear Foundation.

It comes in 40 shades and delivers up to 24 hours of shine control with medium-to-full, soft-focus coverage that blurs the look of pores on contact. The finish? Velvety, not flat. The texture? Serum-light and breathable. And because this is 2026 and foundation has to multitask, it’s laced with skincare ingredients like niacinamide, peptides and micro-greens, promising smoother-looking texture in just two weeks.

Hermès bottles an underwater daydream

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of Hermès

Hermès just went full mermaidcore. With Un Jardin Sous la Mer, the house dives underwater for its latest garden fantasy—think salty skin, sunlit florals and that cool, mineral snap of the sea. It’s aquatic, but not in a cliché, mall-fragrance way. This is ocean air filtered through silk: crisp, quietly sensual and a little surreal. Picture this... You disappeared on a yacht in the South Pacific and came back different.

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Caffeine, but make it skincare

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of Rhode

Rhode’s newest launch just gave your morning routine a wake-up call. The Caffeine Reset Sculpting Cream Mask is exactly what it sounds like: a creamy, caffeine-packed formula that visibly depuffs, lifts and refreshes tired skin in minutes. Designed to revive dull or puffy complexions, it uses a blend of caffeine, peptides and stimulating VBE (a warming agent) to deliver that “just had a grande espresso” effect, only for your face. Wear it after cleansing and rinse after 10 to 15 minutes for a sculpted, radiant look that sets up your skin for whatever comes next.

The low-effort lip colour everyone’s reaching for

The New Beauty Drops Our Editors Are Loving This Month

Blotted lips are back, but softer and infinitely more wearable. Merit’s latest launch taps into that just-bitten aesthetic with a balm-meets-lipstick formula that delivers a sheer, diffused wash of colour. The finish is plush and lightly blurred, striking that elusive glossy-matte balance without feeling dry or heavy. It’s designed for low-effort application—swipe, press, go—making it the kind of elevated essential that lives in every bag. Minimal, modern and very “your lips, but upgraded.”

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TRESemmé’s A-list lineup officially lands in Canada

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of Tresemmé

Red carpet energy, aisle seven pricing. The A-List Collection from TRESemmé has officially landed in Canada, and it’s bringing big glam without the backstage pass. The six-piece lineup is all about high-shine finishes, touchable texture and that paparazzi-ready hold. Some highlights are the dry texturizing spray, lacquer-level gloss, a sleek styling stick and even a hair perfume for the final flourish. It’s luxury-coded hairstyling made accessible, now at your local drugstore.

The waterless foundation changing the complexion game

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of Lixr Beauty

Waterless makeup is having a moment and Susanne Langmuir is leading the charge. The Canadian formulator (Hello! Bite Beauty, anyone?) and farmer founded Lixr Beauty after personal health challenges pushed her to rethink what “skin-friendly” really means. Her hero product, the Skin Shake Bi-Phase Tinted Serum, is a shake-to-activate complexion tint with a roller applicator that delivers sheer, breathable coverage in 20 shades. The finish is radiant and genuinely skin-like foundation that treats your barrier with respect. Plus, the glass packaging is a work of art.

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Dyson’s Foam-to-Serum Is Rewriting Scalpcare

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of Dyson

The latest from Dyson isn’t a tool at all—it’s Dyson Scalp Bubble Treatment, a lightweight, leave-in foam-to-serum scalp treatment that thinks about hair health from the roots up. Engineered with a proprietary Amino11 blend, barley grown on Dyson farms, plus 11 amino acids. I hydrates, soothes and strengthens the scalp barrier with ingredients like niacinamide, caffeine and ectoin. Clinically shown to balance moisture and oil, reduce visible flakes and support fuller-looking hair over time, it’s designed for daily use on wet or dry hair without leaving greasy residue.

Big-league lashes, drugstore price

The New Beauty Drops Our Editors Are Loving This Month
Courtesy of L’Oréal Paris

Drugstore mascara, dialled to the max. L’Oréal Paris’ Extensionist is designed to stretch lashes up to five millimetres longer, serving lift, curl and bold volume in a single swipe. The curved wand (loaded with 300 tiny bristles) grabs every lash, while magnetic pigments and lengthening fibres dial up that faux-extension drama. The result is sculpted, sky-high lashes without the curler (or the appointment). Not bad for a sub-$20 tube.

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Lucia Pica’s Latest Byredo Drop Is Pure Volcanic Energy

february 2026 beauty launches: byredo vesuvio eyeshadow palette
Courtesy of Byredo

Okay, this one’s for the makeup romantics. Byredo just unveiled Vesuvio, an 18-shade limited-edition palette dreamed up by Lucia Pica—and it’s giving smouldering Mediterranean fantasy. Think hazy Neapolitan pastels colliding with molten, lava-toned reds and burnished ambers. The textures are creamy and almost balmy, melting onto lids with luminous, buildable payoff that lasts up to 12 hours. Even the compact feels dramatic—weighty, mirrored, inspired by Mount Vesuvius itself.

The glow-boosting body wash you’ll actually finish

The New Beauty Drops Our Editors Are Loving This Month

If you’re into those glossy French oil-meets-gel body cleansers from L’Occitane and Bioderma, consider this your drugstore plot twist. Dove’s new Serum+ Oil Body Wash delivers that same silky-clean vibe—rich lather, zero residue, major softness. It foams like a gel but glides like an oil, leaving skin bouncy, hydrated and subtly luminous. Parisian pharmacy mood, aisle-price reality. Your everything shower? Officially upgraded.

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