The World Cup’s Best Collabs Aren’t on the Field

World Cup season is in full swing, and while most fans have their eyes on the scoreboard, we’re watching the sidelines. Fashion and sport have never crossed over this hard—on and off the pitch, players and fans alike are ditching the basic jersey for something with actual intention behind it.

This isn’t a new development. Luxury brands have spent the past year side-eyeing the sporting world, clocking exactly how much influence athletes and their personal style have on what’s trending. Now that fashion labels are fully paying attention, the World Cup has pushed this situationship into a full-blown relationship. Backed by a record-breaking number of team collabs and athletic drops, this tournament isn’t just fashion-adjacent—it’s fashion-forward, full stop. We’re obsessed.

From luxury tailoring to elevated casual, these are the goal-scoring collabs stealing the show this World Cup.

Canadian brand Mackage goes international

National pride sits at the heart of most World Cup partnerships, but few cross international borders the way Mackage and the Croatian Football Federation have. Based in Montreal, the boutique Canadian label has built an extensive lineup of men’s and women’s clothing with the Mediterranean powerhouse—elevating sport-inspired silhouettes with clean-cut design for an effortlessly polished, off-duty look.

The line’s unconventional pairing is arguably its most attractive feature, and one of the most successful to come out of Canadian craftsmanship this tournament. To learn more, we spoke with Tanya Golešić, CEO of Mackage, about her experience building the collaboration.

The project’s roots lie in the shared ethos between Mackage and the Croatian National Team, with every piece reflecting a “shared commitment to excellence, resilience, and national pride.” For Golešić, weaving together those mutual values made clear how “powerful authentic storytelling can be when two worlds come together with a shared purpose.”

Having watched the relationship between style and athletics grow firsthand, Golešić has seen the shift extend beyond trend cycles into how luxury brands perceive the sporting world. As labels seek real connections with their clientele, many are finding it in athletic culture: “when a product reflects a deeper story and emotional connection, it has the ability to transcend categories and bring communities together.”

She credits her Croatian upbringing as a key source of inspiration behind the partnership, which “represents something much larger than fashion, it’s a celebration of heritage, perseverance, and culture.” The collection honours that heritage while staying true to Mackage’s creative vision, mirroring the brand’s core values—“dedication, resilience, innovation, and performance.”

Messi brings back His iconic styles with Kith for Adidas Football

Bringing together the best in fashion and sport, Lionel Messi and Kith for Adidas Football have created one of the most talked-about collaborations this tournament. The line has been approached as a testament to Messi’s career as a once-in-a-lifetime talent; highlighted by vintage designs that capture his early days as a soccer star, Kith worked directly with him to maintain the integrity of every piece. With options for both on and off the pitch, the collection channels the best of Messi’s style, polished with creative direction from Kith and Adidas. Centered around his impact as a global icon, the project is rounded out by a campaign featuring Messi wearing the line in its entirety—exactly as he and co-designer Ronnie Fieg intended.

JmakxParis dresses Congolese Team in fierce tailoring

The Congolese team’s suits made a splash on social media, with the squad stepping out in designs tailored by designer label JmakxParis and claiming the title of chicest players this tournament. The Moniama suit embraces a classic silhouette, accented with a striking leopard print panel in homage to the leopards of the Democratic Republic of Congo. Every detail is crafted in luxury, with silk crepe precisely shaping its architectural lines. The result balances bold print with elegant styling, making it the perfect representation of culture on a global stage.

A prestigious approach to honouring heritage, the Moniama is the epitome of luxury in its entirety.

Samuelsohn flaunts Canadian excellence

A Canadian label supporting Canadian athletes, Samuelsohn proudly flaunted its skilled craftsmanship in the suits designed for the Men’s National Team. The brand took a meticulous approach to every stage of creation, ensuring the players would look their best in high-quality fabrics and signature tailoring. Working closely with Harry Rosen, Samuelsohn is bringing its designs to the retailer’s Made to Measure program, giving loyal clients and sports fans alike the chance to shop the exclusive pieces for themselves. Setting a higher standard for Canadian-made fashion, Harry Rosen, Samuelsohn, and Team Canada have successfully brought style and sport to a new playing field.

Loewe and the Spanish National Team have announced a new partnership

Luxury Spanish fashion house Loewe has announced its four-year partnership with the men’s and women’s national football teams, dressing the squads in designs that are effortless and playful for the perfect off-duty look. Guided by its commitment to heritage and identity, Loewe’s crossover into the realm of sport seamlessly brings together two pillars of Spanish culture. For its first collection as partners, Loewe has designed elevated pieces with classic silhouettes—defined by clean lines and bold pops of colour, true to form for the brand.

Levi’s is all-out Americana

Levi’s is bringing its signature denim to the World Cup stage with its U.S. Soccer Team partnership. While the brand has already released several novelty pieces in the spirit of the season, the line designed for the host nation is next level. Styling classic jean jackets and loose-fitting denim shorts in star-spangled red, white and blue, the collection is stamped with the U.S. Soccer Team logo for pieces that are entirely Americana. Complemented by retro-inspired tailoring and architectural construction, the lineup offers easy styling for all your soccer outings this tournament season.

Jacquemus and Team France take a chic approach to Football

French sophistication sits at the centre of Jacquemus’ designs for the National Team. Working with Nike to create a line of pre- and post-match athleisure, the label blends its signature design elements with athletic expertise for a collection that’s both practical and exceptionally stylish. The pieces embody the team’s cultural identity from head to toe, bringing a chic aesthetic to sport in a way that only the French could pull off. Whether you’re cheering for Team France this tournament or not, the fashion-forward line has been crafted to feel just as wearable long after the final whistle.