What Is the Role of a Stylist in 2022?
Trend forecasting, retail therapy and image management are just a few of the responsibilities of these talented tastemakers.
As editor-in-chief Bernadette Morra writes in her editor’s letter for FASHION‘s November issue spotlighting stylists, “everyone needs a fashion BFF who is going to steer them in the right direction.” For some, that might be your go-to shopping buddy who helps you choose an outfit for your big job interview. For celebrities, that style savant is often a stylist who readies them for red carpets, sources ensembles for press tours and helps curate their overall image.
We asked 13 wardrobe wizards what the role of the stylist is in 2022, and their answers ranged from retail therapy to image management.
Photography by Getty Images
Law Roach (Zendaya, Celine Dion, Halsey)
“I really don’t care about trends or what other people think. Of course, you must pay attention to the competition, but I don’t lead with that. I lead with love and gratitude. I’m here to provide a service, and I want to give my clients a luxurious and caring experience.”
This article first appeared in FASHION’s November issue. Find out more here.
Annika Lautens is the fashion news and features director of FASHION Magazine. With a resumé that would rival Kirk from "Gilmore Girls", she’s had a wide variety of jobs within the publishing industry, but her favourite topics to explore are fashion sociology and psychology. Annika currently lives in Toronto, and when she’s not interviewing celebrities, you can find her travelling.
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