Everything We Loved About Vetements’ Fall 2017 Show
The brand’s designer, Demna Gvasalia, has established himself as the “anti-designer” who somehow gets away with doing whatever he wants, even if that means poking fun at an industry that, let’s be real, can be rather pretentious at times. So it seems fitting to show a collection of stereotypically “normal” clothing at the same time the most luxurious design houses presented their most beautifully-crafted and visually stunning pieces to the world.
Yes, the irony hasn’t be lost.
Whether you love or hate Vetements, there’s no denying the collective is, at the very least, hilariously clever when it comes to its designs, which is what has catapulted it to such cult-status in just a few seasons. And the fact that such an “exclusive” brand showcased its most inclusive presentation to date, well, we have a feeling it’ll garner a lot more fans.
Here, a few things we loved about Vetements fall 2017 show:
1. The Diverse Cast of Models
Tall, slim, young white models weren’t the norm at this show — the Vetements runway was filled with a diverse cast of (gasp!) normal people of all different sizes, ages, ethnicities and heights. Perhaps this is a direct response to the criticism Gvasalia has received in the past for his less-than-diverse Vetements and Balenciaga shows, but either way, we’re cool with it.
2. The Fake ID Invites
When it comes to fashion shows, there is a hierarchy put in place to those in attendance. The more important you are, the closer to the runway you are seated, which is why being put in the frow is such a big deal to the fashion crowd and can result in a lot of bruised egos.
This seating hierarchy was, no doubt, still in place for Vetements, but they did level the playing field in a way by using fake IDs as invites (these also served as teasers for what was to come on the runway). InStyle‘s editor-in-chief Laura Brown suddenly became a gentleman from the Netherlands, while T magazine’s fashion market director, Malina Joseph, was a 20-year-old Czech girl. Basically, the invites was another way for Vetements to really push the inclusivity of the show.
3. The Play on ‘Stereotypes’
Another way Vetements made its fall 2017 show more inclusive? Through its stereotypes theme. The “models” quite literally represented every stereotype you could think of — from a couch potato to a bro and the “Milanesa” woman who opened the show — making the show appear like regular people wearing regular vetements (get it?).
“What we do here is always a reappropriation of something which already exists,” Gvasalia told Vogue. “So we took a survey of social uniforms, researched the dress codes of people we see around us, or on the Internet.”
4. The ‘Couture’ Bride
We see the Vetements brides another one of Gvasalia’s jabs to the fashion industry. It’s as if he’s saying, “Yes, I hijacked couture week, but just to keep things fair, I’ll throw a bridal look in there too.” Quite frankly, it’s brilliant.
5. The Actual Clothes
The fall 2017 Vetements show was not just the usual collection of oversized hoodies and logo prints. Yes, those Vetements signatures were still included, but we saw other pieces to fit the character themes: mink coats, checkered wool blazers and a padded bathrobe coat (for the couch potato, naturally). Of course, it was the subtle, quirky details that really made the clothes pop, from the “Not Your President” painted on the arm of a leather jacket (a nod to U.S. President, Donald Trump) to the backwards tie sewn onto a suit pocket and the ID belt (which Refinery29 fittingly deemed “the ultimate drunk night out accessory”).
Ultimately, Gvasalia made it known that fashion is for everyone by simultaneously including “regular people clothing” with a twist to make it fashion-world friendly (and worthy). And really, could we ask for anything more ?