Vancouver’s Lifetime Collective launches new website, incites wanderlust

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Perhaps in response to the collective winter fatigue of Canadians, Vancouver-based clothing line Lifetime Collective launched its new website and online store this week featuring the full range of their road-trip worthy Spring 2012 collection. Snaps of Arizona’s sunny desert vistas (Grand Canyon included), where the brand shot this season’s look book and campaign videos, offer a warm escapist welcome on first click. Then there’s all that clothing to go with the wanderlust, like a cotton Tee printed with the Tolkien quote, “All that is gold does not glitter. Not all those who wander are lost.” In addition to selling the casual men’s and women’s collections, the lifestyle-minded brand offers other aesthetic diversions on their new site, such as a zine titled Free Thinkers featuring stories on and images of creative collaborators—Vancouver designers Ken Diamond and Judith Feller are two.