Valentine’s Day gift ideas: 15 perfect picks for lovers, friends and no reason at all

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Whether or not you think that Valentine’s Day is just a useless Hallmark holiday, we’re always down for an excuse to show our feels. In the past few years, V-Day has become a safe space for lovers and friends alike, which is pretty damn useful for those in complicated situations (you both swiped right and haven’t spoken since). Here we suggest 15 ideas that are perfect for lovers, friends and just for fun. Because why not?

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For lovers This spiced floral is saturated, heady and perfect for casting a boudoir mood. Tom Ford Jasmin Rouge ($235 for 1.7 oz, sephora.com)