The Urban Outfitters swim look book is way nice to look at when it’s gross outside

See the Urban Outfitters swim look book »

Considering how low on Vitamin D we currently are, the Urban Outfitters swimwear look book was quite a sight for sore eyes when it landed our inbox yesterday. Praise the sun gods, really.

Models Tallulah Morton and Janell Shirtcliff prance around this beach front locale in the retailer’s 2013 styles. Part Miami Vice, part Dannijo Instagram, the Colin Leaman-shot photos allow the swimwear to pop and take centre stage against sunny blues, yellows and a perfect pink Cadillac. Urban Outfitters is offering the bulk of the 150 styles online. The first offerings are up now and will continue to launch through May. The mix and match program will be available again this year and they will also have a variety of styles from Billabong, Volcom and L*Space among others.