uncle studios
Photograph courtesy of Uncle Studios

Toronto’s Uncle Studios to Host Virtual Pop-Up for COVID-19 Relief

The brand has enlisted a slew of Canadian companies for the event, which will take place each Sunday until June 7.

Toronto-based slow-fashion clothing brand Uncle Studios has today announced the launch of a virtual pop-up series to help raise funds for COVID-19 relief.

Called ‘Camp Horizons’, the pop-up (which in pre-COVID times was a physical event) will begin on Sunday, May 17, and will include giveaways, panel discussions and events. The brand has partnered with numerous high-profile Canadian and international brands for the series, including Nudestix (which just recently released its first hand sanitizer), Jen Atkin’s OUAI Haircare, Glow Recipe, Greenhouse Juice, Orosa beauty, Canadian bodysuit brand La Reyna, Vancouver-based self-care brand Blume, Toronto’s Locals Only restaurant, Canadian plant-based beauty brand Cardea Auset, Toronto’s Consonant Skincare and Neophyte Jewels. A new event is scheduled to take place every Sunday until June 7.

In a release, co-founder Allegra Shaw, said, “Uncle Studios’ pop-up experience has always been important in terms of building a strong community so it was important for us to bring that same experience online. As the pandemic continues, we want to come together with fellow creatives to use our platform to give back to the charitable organizations helping societies’ most vulnerable.”

As such, 100 per cent of the ticket and care package sales from the event will be donated to CAMH and Nellie’s Administration equally. The care packages are still being finalized however they will include items from the brands involved in the pop-up. As for tickets, the brand is offering a “pay what you can” system. “We understand this is a challenging time so we are taking any monetary donation which will go to COVID-19 support,” the founders tell FASHION.

The pop-up’s events are also a chance for the brand to support creatives who might be struggling in the present circumstances. The series will begin with a graphic tee design contest whereby people are encouraged to submit their designs for consideration. The winner will have their design realized in a T-shirt by Uncle Studios, with 100 per cent of the profits from the sale of the shirt going directly back to the artist. The series will also include fitness and wellbeing-focused sessions, as well as business advice.

For more information and to register, click here.