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Reformation Gets Into Footwear + More Fashion News

Tyra Banks' new modelling moniker, Instagram's latest push at in-app shopping and more...

Reformation Gets Into Footwear
The LA-based sustainable brand known for its breezy dresses, sexy blouses and eco-friendly denim has officially branched out into footwear with a line of 11 shoe styles, starting at USD 128. According to Women’s Wear Daily, “the assortment includes strappy sandals, heels, flats and espadrilles, which the company said were inspired by the Nineties.” In keeping with the brand’s dedication to sustainability, the shoes will reportedly “save an average of 52 percent on carbon emissions, 70 percent water and 65 percent waste when put up against other shoes sold in the US.” [WWD]

Tyra Banks Now Goes By BanX
Over 20 years since Tyra Banks made history by being the first solo black woman to cover Sports Illustrated, she has returned to the magazine as the face of this year’s Swimsuit Issue. Not only that, the 45-year-old supermodel revealed that she has chosen a new moniker for herself: BanX. “BanX is me, but she’s also every woman,” she says in her cover story for the magazine. “BanX represents rebirth and that beauty boundaries only exist to be broken.” She explained further to Entertainment Tonight: “As much as we’ve progressed with beauty, there’s still a long way to go of opening up the door and redefining what it means, and so that X stands for ‘X what you heard about what beauty means.’ We are making a new rule that so many more people can fit into this beauty box. Let’s bust the box open.” [People]

Instagram Launches a @Shop Account
Instagram is really getting serious about e-commerce. After the shoppable tags introduced in 2016 and the new checkout feature rolled out this March that allows you to complete purchases right within the app, the social media company has now launched a curated @shop account filled with product recommendations. According to Business of Fashion, the account “will feature fashion, beauty and home brands selected by an editorial team based out of Instagram’s offices in New York.” Eva Chen, Instagram’s director of fashion partnerships, says the account will focus on highlighting businesses that “built their voice on Instagram.” Going by the 12 posts on the account so far, those brands include beauty giant Glossier, sustainable denim company Feel Jeans and direct-to-consumer basics brand Entireworld. [BoF]

Tom Ford Announces a Shorter NYFW Calendar
Designer Tom Ford’s first big decision as chairman of the Council of Fashion Designers of America (CFDA) is truncating the New York Fashion Week schedule. Instead of its previous seven-day format, the new schedule “starts Friday night and ends Wednesday — dramatically cut down,” Ford told WWD over the phone. “Five nights, five days. We call it ‘the 5-5,’ internally,” Steve Kolb, CEO of CFDA, told the publication. The reduced schedule will go into effect for the Spring/Summer 2020 season, which will be presented this September. As WWD notes, “international attendance by both retailers and press at NYFW has plummeted,” and this decision is Ford and Kolb’s attempt at renewing global interest. “There’s a choice,” Ford said. “All of New York Fashion Week moving toward irrelevance or changing the schedule, trying to reinvigorate it and trying to be as accommodating as possible.” [WWD]