The Ultimate Itinerary for a Tranquil Trip to Zurich
In this sophisticated Swiss city, being in vogue means transcending trends and quietly treating yourself. One editor shares her tips for planning the idyllic European escape.
I went to Zurich solo with a terrible sense of direction, a Swiss transit pass and a plan: to uncover the style scene of Switzerland’s largest city. Of course, I knew of its reputation for the finer things (top-tier chocolate, fabulous fromage, quality timepieces). But how did this luxury leaning lifestyle translate to sartorial sensibilities? The answer wasn’t so obvious.
After all, the Swiss financial capital is not exactly a fashion hub. Unlike Paris and Copenhagen, Zurich, though becoming a budding hot spot, has yet to be reduced to an easy-to-recreate aesthetic. Still, there’s a distinct approach to dressing here, defined by an elusive ease that seemingly extends to every aspect of the culture. A feeling of fluidity flows through the city — starting with how it’s constructed.
The centuries-old Limmat River divides the touristy Old Town, while the Swiss Alps frame high rises with an air of ancient opulence. Everywhere you go, there’s a striking symmetry of historic meets modern, and with it comes a palpable reverence for shared responsibilities. Efficient public transit lines zoom around medieval buildings. An advanced recycling system is composed of fine tuned categories. People are reserved, kind and extremely punctual. (I quickly learned that on time is considered late.) And style-wise, outfit overkill is nowhere to be found.
While promenading on the Bahnhofstrasse — Zurich’s world-famous shopping mile — in early fall, I noticed locals adorned with high-end watches, supple leather bags and polished umbrellas. In the up-and-coming Wiedikon foodie district, I saw groups of young professionals sipping natural wine at Sacchi Bar — a popular after-work spot — sporting timeless staples like straight-leg jeans and Loro Piana sweaters. While exploring Zurich West, an industrial artsy area made up of repurposed factories and brick railway arches, I spotted chic gallery hoppers in minimalist trench coats and On running shoes. Across each iconic landmark and emerging neighbourhood, outfits were sensible yet singular.
In the end, I realized that Zurich’s style is much like its travel vibe: luxe, to be sure, but understated and undeniably cool. Here, indulgence and simplicity go hand in hand, resulting in a sophistication that never feels forced. Along with the aforementioned legendary sweets (try the hot chocolate from Chocolaterie Schober, a historic boutique with a must-see riverbank view), this mix of effortlessness and elegance makes the metropolis worth visiting.
From its exclusive shopping scene to its endless local delicacies, this Swiss city makes it easy to spoil yourself. This Zurich itinerary shows you how to do just that on your trip.
Where to stay
Mandarin Oriental Savoy
Located in the heart of the Paradeplatz — Zurich’s prestigious banking quarter — this boutique hotel is within walking distance of the Bahnhofstrasse, the Old Town and the tranquil views of Lake Zurich. Originally constructed in 1838, the newly renovated building boasts a grandiose historic facade with an interior made for modern comfort.
Where to eat
Neue Taverne
The menu at this vegetarian gem, curated by Michelin chef Nenad Mlinarevic, is inspired by the freshness of seasonal produce. With ingredients sourced from local markets, each dish is delightfully different and served to share. From miso eggplant to Hokkaido pumpkin with zesty vinaigrette, its flavour pairings delight even the staunchest carnivores.
Where to shop
AP House
Situated on the Bahnhofstrasse, Swiss-watch manufacturer Audemars Piguet’s store is a must-visit. Located in what was once Switzerland’s oldest bank, the magnificent space has been transformed into a majestic storefront filled with intricate crown mouldings, marble pillars and exquisite tiled flooring.
Where to caffeinate
Café Lalere
If you want to feel energized and artistically inspired, this Japanese café is the place to go. Inside, a swirling wooden bar mirrors a hanging lighting instalment, courtesy of local design house OnkaiArts Studio. Take in the Zen decor while enjoying coffee or a matcha drink and some pillowy-soft Japanese milk bread.
Where to unwind
Spa at The Dolder Grand
Tucked away in a five-star hotel, this 4,000-square-metre wellness oasis is one of the most exclusive spas in Switzerland. From caviar-infused La Prairie facials to sea-salt body scrubs, the tranquil treatments and range of relaxing amenities — like saunas, steam baths and aroma pools — promise to leave you with full-body rejuvenation.
What To Wear
This article first appeared in FASHION’s March 2025 issue. Find out more here.
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Natalie Michie is the style editor at FASHION Magazine. With a pop culture obsession, she is passionate about exploring the relationship between fashion, internet trends and social issues. She has written for Elle Canada, CBC, Chatelaine and Toronto Life. In her spare time, she enjoys reading and over-analyzing movies on TikTok.
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