The Ultimate Rome Travel Guide, According to a Beauty Editor

Rome might not be the first place you think of when it comes to a beauty lover’s dream vacation, but in 2025, it should be. The ancient city offers so much more than iconic landmarks and world-class cuisine (though it’s got plenty of those, too, of course). It’s also a destination where indulgence meets innovation. We’ve curated an itinerary that allows you to travel like a beauty editor, blending transformative skin and hair treatments with unparalleled shopping and stays.

Below are some of the best places to treat your skin and your scalp, get some serious shopping done, and unwind in the comfort of a zen escape — right in the heart of the bustling city.

Here’s how to visit Rome like a beauty editor.

Where to unwind

Bulgari Spa + Biologique Recherche

“If a skin treatment is on your itinerary, make it the custom Augustinus Bader facial at the stunning Bulgari Spa, which opened in Rome last year. And if your scalp is in need of a refresh, head to the Biologique Recherche boutique for a sebum-regulating treatment that uses your favourite serums from the brand to gently exfoliate your hair and scalp. The bonus? An incredible head massage, of course.”

Where to stay

Six Senses

“This hotel is located right in the centre of the city, though you’d never know it once you step inside. The tranquil minimalist space features a neutral all-beige palette (in a Zen way) accented with plenty of lush greenery. If organic modern decor is your vibe, this is the place for you.”

Where to shop

Fendi Roma Palazzo Boutique

“Fendi’s flagship store, located in the heart of its hometown, is a must-see. Centrally located — just down the street from the Spanish Steps — the shop happens to be the largest Fendi boutique in the world, offering clothing, accessories, shoes, leather goods, fragrances and more. When in Rome...”

Beauty must-have

Carthusia Mediterraneo Eau de Parfum

“Find your way to a lovely perfume store called Carthusia, located near the Trevi Fountain. It sells a wide selection of fragrances and candles, all manufactured in Italy. (Fun fact: The fragrance laboratory in Capri is actually the world’s smallest operating scent lab!) Carthusia’s Mediterraneo Eau de Parfum is a perfect trip memento — it’s a sunny, refreshing scent with notes of lemon leaves, green tea and white musk.”

This article first appeared in FASHION’s November 2024 issue. Find out more here.