Toms teams up with Christy Turlington Burns on a capsule collection of bags benefiting her charity, Every Mother Counts
Just in time for the brand’s foray into bags, Toms has teamed up with Christy Turlington Burns and her charity Every Mother Counts on a limited edition collection of unisex styles. Purchasing one of the styles—a striped backpack and logo-printed tote—will help improve maternal health worldwide, an issue in dire straits. Did you know that 800 women die each day from birth-related infections, 98% of which are preventable? That’s just one of the stats listed off by Turlington Burns at last week’s New York City launch, which she attended alongside Toms founder Blake Mycoskie.
Continuing with the brand’s policy of one-to-one giving (it currently provides shoes and glasses for those in need), Toms will provide a safe birth through the donation of a birth kit and birth training for every bag sold. In addition, proceeds from the sale of each capsule collection bag will be donated to Turlington Burns’ charity, which will help improve conditions for those who live where simple things like electricity and proper transportation are scarce.
For more information on the collection, visit toms.ca.