They said/We said: We’re a tad horrified that Mike “The Situation” Sorrentino has a six-figure tuxedo deal
As we eagerly await tonight’s premiere of Jersey Shore’s fourth season, reports are flying that Mike “The Situation” Sorrentino will be fronting a line of tuxedos. The reality star seems to be following the example of fellow cast members JWoww, Pauly D, and Snooki by expanding his brand to include clothing.
The deal, a line also called “The Situation,” (natch!) comes courtesy of a New York–based manufacturer called FLOW Formal, a company hoping to reach a younger demographic. What’s more is that Sitch is supposedly raking in a whopping six figures for a role that still seems sketchy. It’s still unclear whether he’ll only serve to promote the collection or actually have some design input.
The scheduled launch of February 2012 and the emphasis on a younger customer base bring one thing to mind: prom season. For the sake of 2012’s graduating classes, we’re keeping our fingers crossed that things are kept classic. Thinking about the product of a Jersey Shore star’s venture into formalwear is a bit terrifying: rhinestones on lapels, backs printed like tattoos, shirts purposefully left undone indecently low… We could go on, but we won’t.
WHAT THEY SAID…
Brian Weintraub, CEO of FLOW Formal: “This is great for us and great for the industry. [Tuxedos have] become an old man thing.” [The Cut]
Today: “We wouldn’t say that tuxedos are exactly what we picture Jersey Shore star Mike ‘The Situation’ Sorrentino wearing for a night out—unless it tears away.” [Today]
Gawker: “Yeah, cause nothing says ‘black tie’ like someone known for wearing wifebeaters and having orange skin.” [Gawker]
WHAT WE SAID…
Lesa Hannah, beauty director: “WTF? You mean tuxedo-printed T-shirts, right?”
Michael White, managing editor: “Between hip-hop moguls being given vanity labels, actors serving as consultants to established brands, and now The Situation making out like a bandit for endorsing an article of clothing he never wears, the careers of dozens of aspiring, bona fide designers could have been funded for a fraction of the cost. Dear fashion industry: Please stop this nonsense.”
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As we eagerly await tonight’s premiere of Jersey Shore’s fourth season, reports are flying that Mike “The Situation” Sorrentino will be fronting a line of tuxedos. The reality star seems to be following the example of fellow cast members JWoww, Pauly D, and Snooki by expanding his brand to include clothing.
The deal, a line also called “The Situation,” (natch!) comes courtesy of a New York–based manufacturer called FLOW Formal, a company hoping to reach a younger demographic. What’s more is that Sitch is supposedly raking in a whopping six figures for a role that still seems sketchy. It's still unclear whether he’ll only serve to promote the collection or actually have some design input.
The scheduled launch of February 2012 and the emphasis on a younger customer base bring one thing to mind: prom season. For the sake of 2012’s graduating classes, we’re keeping our fingers crossed that things are kept classic. Thinking about the product of a Jersey Shore star's venture into formalwear is a bit terrifying: rhinestones on lapels, backs printed like tattoos, shirts purposefully left undone indecently low… We could go on, but we won’t.
WHAT THEY SAID…
Brian Weintraub, CEO of FLOW Formal: “This is great for us and great for the industry. [Tuxedos have] become an old man thing.” [The Cut]
Today: “We wouldn’t say that tuxedos are exactly what we picture Jersey Shore star Mike ‘The Situation’ Sorrentino wearing for a night out—unless it tears away.” [Today]
Gawker: “Yeah, cause nothing says ‘black tie’ like someone known for wearing wifebeaters and having orange skin.” [Gawker]
WHAT WE SAID…
Lesa Hannah, beauty director: “WTF? You mean tuxedo-printed T-shirts, right?”
Michael White, managing editor: “Between hip-hop moguls being given vanity labels, actors serving as consultants to established brands, and now The Situation making out like a bandit for endorsing an article of clothing he never wears, the careers of dozens of aspiring, bona fide designers could have been funded for a fraction of the cost. Dear fashion industry: Please stop this nonsense.”){kind=link}