They said/We said: Olivia Palermo has gone from reality TV star to the face of Rochas’ newest fragrance

Photography by Marcel Thomas/Getty Images
Photography by Marcel Thomas/Getty Images

Proving once again that dimples and a good sense of style can take you places, Olivia Palermo has just been declared the face of Rochas newest fragrance.

The pairing is an understandable one considering the similarities between Rochas’ signature refined elegance and Palermo’s own, ahem, “elevated” aesthetic (remember when she was forced to attend hosted a Guess party on The City but refused to wear Guess?). The house, with a well-known roster of perfumes, is letting nothing slip about the new scent—however all things considered, the face of a fragrance is more likely to influence a purchase than the scent itself.

So how much clout does Palermo have? Yes, the socialite turned reality star is well-loved by the fashion world, sitting front row just days ago at shows like Rebecca Taylor, Jill Stuart, and Peter Som—but does she have the same appeal of a big-name celebrity? Is this part of a new trend, like Kristen Stewart at Balenciaga, where high fashion houses opt for the unconventional? At the same time, we have to give Palermo credit for keeping her fame-seeking ways within the fashion world—which is more than we can say for other ex-MTV stars. (Kristin Cavallari, this means you.)


Fashion Foie Gras: “Could it be it’s not always the smell that sells the scent but rather the face you use along side it in campaigns?! We’ll wait and reserve judgment after the 29th of February when all will be unveiled…” [Fashion Foie Gras]

Refinery29: “Olivia Palermo comes a looong way from reality stardom.” [Refinery29]

The Gloss: “For a long time, Olivia Palermo existed as that nebulous creature “red carpet fixture,” “street style star,” “socialite,” or (best of all) “It girl.” You’ll notice how none of those designations mean anything? […] Is this a legitimizing move for Palermo, or is she still treading water as America’s Alexa Chung?” [The Gloss]


Sarah Daniel, beauty editor: “Signing a socialite who really hasn’t done much of anything to be the face of your fragrance is a lame, uninspired choice. They may as well have hired a Kardashian.”

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