They said/We said: Madonna’s second line, Truth or Dare, will launch in 2012
Madonna is like the gift that keeps on giving, and this time around she’s giving to the fashion world. After the success of her Material Girl line with daughter Lola, Madge is launching her own lifestyle brand called Truth or Dare.
The line will be geared towards Madonna’s core constituency of fans, women ages 27–50, and will showcase “the duality of [Madonna’s] image, a power icon intertwined with feminine beauty.” A little tough girl mixed with her recent preference of a more demure style? Sounds perfect.
Next year will bring a fragrance and accessories line, including footwear and handbags, and an intimates collection will later follow—which we assume won’t include any Gaultier-inspired cone bras.
THEY SAID…
PR Newswire: “The Truth or Dare by Madonna brand is aimed at Madonna’s core demo, women ages 27–50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.” [PR Newswire]
The Cut: “The label’s rollout will begin with fragrance, … followed by accessories like footwear, handbags, and underwear that “truly captures [Madonna’s] essence” (cone bras!!!).” [The Cut]
Fashionista: “We’re betting this line will do well and that a full-blown apparel collection is soon to come. Still, we’re a little bummed that there’s no Madonna line for the late teens–early twenties demographic. Truth or Dare is a perfect name for a fragrance–what Madge reference do you think they would give, say, a line of party dresses aimed at 18-24 year olds?” [Fashionista]
Madonna: “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.” [WWD]
WE SAID…
Randi Bergman, online editor: “If the aesthetic of this line looks anything like what Madonna looked like in Truth or Dare, I am all for it.”
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Madonna is like the gift that keeps on giving, and this time around she’s giving to the fashion world. After the success of her Material Girl line with daughter Lola, Madge is launching her own lifestyle brand called Truth or Dare.
The line will be geared towards Madonna’s core constituency of fans, women ages 27–50, and will showcase “the duality of [Madonna's] image, a power icon intertwined with feminine beauty.” A little tough girl mixed with her recent preference of a more demure style? Sounds perfect.
Next year will bring a fragrance and accessories line, including footwear and handbags, and an intimates collection will later follow---which we assume won’t include any Gaultier-inspired cone bras.
THEY SAID…
PR Newswire: “The Truth or Dare by Madonna brand is aimed at Madonna's core demo, women ages 27–50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.” [PR Newswire]
The Cut: “The label's rollout will begin with fragrance, … followed by accessories like footwear, handbags, and underwear that "truly captures [Madonna's] essence" (cone bras!!!).” [The Cut]
Fashionista: “We’re betting this line will do well and that a full-blown apparel collection is soon to come. Still, we’re a little bummed that there’s no Madonna line for the late teens–early twenties demographic. Truth or Dare is a perfect name for a fragrance–what Madge reference do you think they would give, say, a line of party dresses aimed at 18-24 year olds?” [Fashionista]
Madonna: “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.” [WWD]
WE SAID…
Randi Bergman, online editor: “If the aesthetic of this line looks anything like what Madonna looked like in Truth or Dare, I am all for it.”){kind=link}