They said/We said: Carine et entourage appear front and centre in Barneys’ new campaign

Back in March, Carine Roitfeld was unveiled as Barneys New York guest editor and stylist for the Fall 2011 campaign. As could have been expected, shots of said campaign leaked this week. As was not expected, they featured Roitfeld as the model. What’s more? The images released by WWD yesterday show Roitfeld’s children, Julia Restoin-Roitfeld and Vladimir Restoin-Roitfeld. Now, it makes sense that the campaign is titled “Carine’s World” (as if it wasn’t already).

Even the Queen knows she can’t rule without her subjects, so, naturally the campaign will also feature her stylish subjects: Marie-Amelié Sauvé in Balenciaga, Victoire de Castellane in Azzedine Alaïa, and Dasha Zhukova in Proenza Schouler. Everything was shot by Mario Sorrenti and the images will appear in Barneys’ windows as well as inside the stores and on the website as of September 2.

Yesterday there was also a campaign image released for an I.N.C project that Vogue Nippon editor-at-large, Anna Dello Russo is working on, and—surprise!—it features her as the model. Starting this fall, Dello Russso will act as editor-at-large for I.N.C, an in-house brand of Macy’s. We wonder which editor set the trend and who followed… Either way, it looks like Roitfeld and Dello Russo are on board for Operation Vogue Editors Dominating the World.


Dennis Freedman, Barneys’ creative director: “She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.” [Telegraph UK]

StyleCaster: “Vladimir Restoin-Roitfeld appears in his own clothes, getting just a little too chummy with mummy for my taste. Then again, they are French.” [StyleCaster]

Fashionista: “Of course, the whole clan looks gorgeous and very Carine-ified, decked out in nearly all black Rick Owens​, Givenchy and The Row.” [Fashionista]


Sarah Nicole Prickett, contributor: “Let’s just say it’s a long way from a Sears Family Portrait…”

Caitlan Moneta, assistant fashion editor: “She’s a style icon in her own right, so it really comes as no surprise. Plus, now that she’s no longer tied to Vogue Paris, I think it’s great that she can stretch her creative muscles in new directions.”