They said/We said: Arty takes on fashion pop up in several November issues
This month it seems like fashion magazines are turning more and more towards art for inspiration, creating editorials that blur the lines between the two. For Garage magazine photographer Fulvio Bonavia and stylist Giovanna Battaglia, this resulted in creating replicas of dresses from designers Fall 2011 collections---using food. Did you ever think you would see a McQueen dress made entirely of lettuce or a Louis Vuitton dress made of walnuts? Neither did we.
The foodatorial comes just a week after W magazine revealed two covers for their Art and Fashion issue: one, by artist Ai Wei Wei, depicts a model being tackled to the ground and the other, by artist Francesco Vezzoli, features Nicki Minaj as a stately lady complete with grey hair and pearls. Inside the issue are several ad parodies photographed by Steven Meisel. While designers gaining inspiration from art is nothing new, the covers and editorials born out of a fine art muse have been a breath of fresh air.
THEY SAID...
Fulvio Bonavia: “It was a really good collaboration, as we were very much on the same page with all the concepts. Giovanna proposed we do a different look for each different fashion brand, with an interesting structure and textures, and I worked on how to realize these concepts and decide which food would be the right choice.” [Fashionista]
Fashionista: “And now you can see all their hard work come to fruition. Looks pretty good right? Though we think we’ll pass on the fishy Moncler dress…” [Fashionista]
WE SAID...
Randi Bergman, online editor: “My dream is that one day we can go back to the art/fashion/commerce connection of the ‘30s, when Surrealism reigned the art world, fashion world, and ad world. Then again, it was the ‘30s, and taking a risk didn’t involve much capital either way. Wait, what was the question again?"
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