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coco chanel camellia flower
Photography courtesy of Chanel
Style

Inside Chanel’s Latest Chapter On The Camellia

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The latest chapter in the digital biography Inside Chanel looks at the House of Chanel’s most enduring icon, The Camellia. This “Chapter” 16 and digital short, is no less mesmerizing than its earlier installments. “Gabrielle Chanel never really said why it was her favourite flower, but some, things go without saying,” begins the female British narrator, who sounds equal parts poet and actor, as she takes on the persona of camellia flower, and details her evolution within the luxury brand.

Be sure to look back on Chapter 5 "Coco.” There’s a reason why this chapter has been viewed by more than seven million people on YouTube; it’s myth making at its best.

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