TFW diary: Bright and juicy at Joe Fresh

Joe Fresh Fall 2011
Photography by Jenna Marie Wakani
Joe Fresh Fall 2011
Photography by Jenna Marie Wakani

With its debut flagship store opening this spring in The Big Apple and a handful of new flagship stores popping up across Canada, the future continues to look bright for Joe Fresh (and the mastermind behind the label, Joe Mimran, who sported an electric orange scarf at the show). This knock-your-socks-off colour wave lapped into Joe Fresh’s fall 2011 collection too with juicy orange shift dresses and cord belts, crisp blue and rich green outerwear⎯the bracelet length sleeve is back folks, so muster up your inner Jackie O and invest in a pair of elbow length gloves this fall.  Oxford shoes dipped in metallic gold and librarian-chic low heels will keep you a step up for fall, while navy blue knits and camel coloured separates continue the classic sportswear streak.  And when it comes to reciting your accessories vows, a rich cognac-hued tote bag is the one to have and to hold, forever and ever. Amen.

View the Joe Fresh photo gallery »