Photography by Burak Cingi/Redferns/Getty

Puck Flastic: SZA is Launching an Eco-Minded Streetwear Label

Cyril Gutsch, the design mind behind Parley, the organization that just collaborated with Adidas on a collection made out of upcycled plastic waste, once told Dezeen that “plastic is a design failure,” going further to call it “alien matter that shouldn’t be on this planet.”

It seems like SZA picked up on the anti-plastic bat signal that’s been in the air lately, as she just announced via Instagram stories that she’ll be launching Ctrl Fishing Company, an anti-plastic streetwear company that will raise awareness about the dangers of plastic in marine ecosystems as well as donate 100% of proceeds towards sustainability efforts. The brand has already garnered 25k followers on Instagram without having posted a single picture.

From what we’ve seen of the collection, it’s a heavily retro-inspired collection of sweatshirts bearing the Champion logo with colourful embroidery that reads “Sustainability Gang” and “Puck Flastic.”

Who tryn save da ocean ? @ctrlfishingco

A post shared by SZA (@sza) on

In one of her stories, the “Love Galore” singer asked, “YALL READY TO SAVE DA OCEANS or nah.”

Well, are you?