1970s swimwear
Photography courtesy of Reformation

The Best Swimwear of the Moment Is Palm Royale-Coded

Dip into the season’s punchy takes on retro ’70s-era swimwear.

If you’re planning on spending any amount of time near a body of water this summer, take a trip back to the ’70s for your swimwear inspo. We’re talking funky patterns, sun-drenched shades of salmon and chartreuse and feel-good fabrics like terry cloth. If you think Kaia Gerber would wear this 1970s swimwear on Apple TV’s Palm Royale, it’s an immediate yes.

Commit to the decade’s vibe with groovy prints and earthy hues with our Palm Royale-inspired swimwear picks below.

Cos Halterneck Cutout Swimsuit

COS Halterneck Cutout Swimsuit

A full-coverage seat, cheeky keyhole cut-out and comfortable halter-neck? This coral-coloured one-piece bathing suit is an instant add to cart.

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Hotpot Variety Greened Out Bucket Hat

Hot Pot Variety Greened Out Bucket Hat

This groovy crochet bucket hat is a delightful combination of verdant shades of green that would look right at home in this summer’s surfer nephew aesthetic. Plus, it’s handmade in Canada — bonus points for being locally crafted.

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H&M Spiral-seam Bikini Top

H&M Spiral-seam Bikini Top

The seashell-inspired cups on this kitschy bikini top are giving mermaidcore — if said mermaid lived in the 1970s and had a penchant for Green Hornet cocktails and shag carpeting.

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Ché Studios Baller

Ché Studios Baller

Shorts that might have been part of a 1970s high school gym class uniform are a no-brainer. This retro pair would be perfection with a crisp white tank top and oversized earrings.

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Reformation Joy One Piece Swimsuit

Reformation Joy One Piece Swimsuit

If the movie Dazed and Confused was a swimsuit, this would be it. With its red-on-white piping, it’s like a pool-ready version of 1970s knee-socks or retro booty shorts.

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Prada Sunglasses with the Prada Logo

Prada Sunglasses with the Prada Logo

The ideal sunglasses for channelling a Palm Royale madam are big enough to cover up evidence of too many Moscow Mules the night before and offer just enough drama to make passersby wonder, “Is that person famous?”

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Lisa Marie Fernandez The Victor Drawstring Bikini

Lisa Marie Fernandez The Victor Drawstring Bikini in Tomato Terry Cloth

We can’t decide what we love most about this two-piece bather, from its soft terry-cloth fabrication and the nautical white rope drawstring trimming the strapless top to its juicy coral colour, we’re smitten.

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CDLP Swim Brief Box Cut

CDLP Swim Brief Box Cut Cinnamon

Any and all shades of olive are extremely 1970s-coded (maybe it’s all the martini references from that era?). These cute swim shorts belong on the pool deck at a country club, no?

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Andie The Malibu One Piece LT

Andie

In the 1970s, avocado green was everywhere, from your granddad’s Chevy station wagon and your fridge to your grandma’s closet. This delicious green swimsuit, complete with a snap-front neckline so you can decide how much skin to show, is a retro classic.

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Retromarine Printed Swim Short

Retromarine

’70s-era swim trunks are best served in punchy patterns and cut high on the leg, unlike the longer swim shorts that came into fashion in the 1980s and ’90s.

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With files from Jennifer Berry

This article first appeared in FASHION’s Summer 2024 issue. Find out more here.

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